Cashing in on the cow economy in India

GURGAON, India - May 25, 2018 - PRLog -- A startup in India aims to sell cow based products. Based in Mumbai, Cowpathy uses ingredients such as manure, clarified butter (ghee) and urine among others to make consumer products with high medicinal properties.

The company sells over 48,000 units of soaps that contain gooseberries, cow manure, lavender powder and orange peel. These are shipped out every month across 13 countries, including the US.

Moreover, toothpaste, hair oil, shaving cream are some of the products that Cowpathy sells where soap contains dried cow dung, and the toothpaste is made up of ghee, dung and urine. Now adding medicines and cosmetic products as well.

Panchgavya is the collective term for five essential products of the cow that includes; ghee, urine, dung, curd and milk. This is the basic premise of Cowpathy.

Will the use of animal by-products revolutionize the consumer goods industry in time to come?

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