Did you know about Facebook Seasonality?
Most of us commonly know this word as the evil that is winter, and excitement that is summer. We mostly relate this term to the four, or even two seasons we experience here on earth… but there are other realms where this word becomes relevant, and one of those realms is Facebook.
When the holidays roll around, Real Estate Marketing on Facebook becomes a little more competitive. Yes, we literally mean that your ad's are competing with the big stores around that time of year. Macey's, Target, Apple and everything in between. All of these big corporations will have hundred of thousand, if not, millions of dollars to put towards their holiday ad budget so you see their products.
Now, your next question might be "well why don't I just up my budget a little to compensate?"
Unless you can cough up enough to beat the holiday competitors, there no reason to do this, as it won't help. Seasonality is just something we all have to endure, and let pass. Soon enough, things will mellow out, and return back to normal.
Not only will seasonality affect your ads around Christmas, Thanksgiving, and around days like Black Friday… it will also be affected around times of the year such as Spring Break, and Summer vacation.
The best thing you can do in these cases is to keep working, and keep moving forward. In the slower times of the year, these will be the times you'll be able to focus on the leads that my have fallen through the cracks or the leads that said "maybe in the next 6 months."
A major part of advertising on Facebook is understanding that these times of year will roll around, and there is nothing to be worried about at the end of the day. Just as in any business, there are ebbs and flows you'll have to adjust to and not be fearful of.
The last piece of advice I can give you regarding seasonality is… Sease the moment! Truthfully, the times of the year where things slow down mostly revolve around the holidays. These might be times where you can take a few days to spend time with your family, and take some personal time.
Take a breath, spend some time with your family… and most importantly, remember that things will go back to normal. As much as we dislike Facebook seasonality, the best part is… its not permanent.