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CCHATTY Aims to Introduce Online Lesson Service to Learning Chinese
Online 1-one-1 service for the Chinese language: To address supply and demand.
Chinese language market:
According to the statistics released by the Confucius Institute Headquarters, currently, there are about 100 million Chinese learners around the world. This number will hit 130 million by 2020. For instance, in South Korea, around 10 million people are studying Chinese; Russia and Finland have listed learning Chinese as a second-language course, either as a first foreign language or a second foreign language. Therefore, Chinese learning worldwide has become an incremental market. However, at present, the market for teaching Chinese as a foreign language is still a highly fragmented one, which is not very professional and lacks large institutions.
There are few well-known companies in the teaching Chinese language market. There are two reasons: Chinese learning is not mandatory, and Chinese teaching and learning are not well regulated. Unlike English, which has a complete knowledge system. As a result, many companies in Chinese language market were failed, even some national organization.
Meanwhile, online language training companies in China, led by VIPKID, are becoming bigger and bigger. Fewer people are voicing their doubts about the effectiveness of studying a new language online because face-to-face interaction in the process of learning languages cannot be replaced; neither by learning software nor by any other tools. Therefore, the future of Chinese language learning is online.
This is why CCHATTY is still entering the Chinese language market; one is the market is larger and increasing; another is the format of online classes works. CCHATTY's strategy is different, first to attract users with free quality content, and then to pursue profitability.
CCHATTY believes that their first, and most important, objective at present is to develop basic courses and integrate the AI technology, which will help prepare for rapid market gain in the future; their second objective is to perfect the training system for teachers of Chinese as a foreign language.
The majority of the teachers who teach Chinese to foreign languages don't major in teaching Chinese as a foreign language. They tend to teach foreign students as though they are teaching Chinese to Chinese students. For example, when teaching foreigners the phrase "一边……一边……", it is not enough for the teachers to simply translate it into English ("at the same time"). It is difficult for people not living in a Chinese language environment to understand the usage of this phrase in real contexts. Teachers who have been trained in teaching Chinese, on the other hand, will use formula and situational decomposition, which allow foreign students to describe two things occurring at the same time and then encourage them to use "一边……一边……" to connect the two actions in a sentence. In this way, the students would master the real usage of the phrase. VIPKID faces problems of teachers in English-speaking countries not being able to teach Chinese students English right away. Likewise, CCHATTY also needs to develop a large number of multi-media courseware to train teachers and assist teaching.
For foreign adult users, CCHATTY's products are divided into two parts: 1) Most Chinese learners are only learning because they are interesting, so the willingness of these people to pay is not strong. For them, CCHATTY will only offer a wide variety of free, basic, and recorded courses related to culture and language, making them interact with the brand. 2) For users with actual application requirements, CCHATTY not only utilizes live courses but also offers more application-
However, even in the field of teaching Chinese to adult foreigners online, there have been other players in the market, but the size of their business did not grow much. The reasons are twofold: on the one hand, the former business model is mainly based on full-time teachers, which is more expensive than the freelance teachers system; on the other hand, market demand may not have reached the break out point.
VIPKID is in a time when the anxiety of Chinese parents who are born in the 1980s about "dumb English" broke out. However, it is hard to say whether there will be explosive growth in the demand for online Chinese teaching; CCHATTY argues that much depends on whether "Made in China 2025" can lead the world market.
CCHATTY can provide training for Chinese teachers, Chinese teaching courseware, and CSP online Chinese courses. CCHATTY believes that their advantages are high-quality learning contents and AI technical. As for the team, the founder has more than 10 years of work experience in SONY and Baidu, and the teaching supervisor has over 10 years' work experience in teaching Chinese as a foreign language. They are looking for venture capital to help them make their plans a reality.