Red Points Closes Partnership With The Australasian Furnishing Association

MELBOURNE, Australia - May 15, 2018 - PRLog -- Red Points, the smart solution to digital content piracy and online counterfeits, has closed a partnership with the Australasian Furniture Association (AFA) with the objective of educating its members about the problems of counterfeits and brand abuse online.

For the AFA, the opportunity of producing and sharing content with Red Points and its Members is part of the association's mission. "There are many ways to protect the intellectual property assets in the furnishing industry and we are constantly searching for service providers with strong expertise in this area", says AFA CEO, Patrizia Torelli. "Legal issues that affect the Australian furnishing and design industry can be broad, varied and challenging and our new partner can assist in strategies to protect your designs and brands locally and internationally."

Conrado Lamas, VP of Communications at Red Points, believes the partnership with the AFA is not only good news for his company and the Australian association, but also for the professionals that work in the design industry. "Counterfeits are spreading like a virus and it's important that everybody is informed on how to prevent this issue, as well as the best way of fight it. Our plan is to promote webinars, ebooks and other pieces of content that will help AFA Members and other stakeholders understand better what their role is in the combat against brand abuse online."

The first in the series of webinars will take place on 30 May 2018.  "Fake design furniture on ecommerce platforms"

Red Points has partnered with the Australasian Furnishing Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.

Are buyers of design items aware of the risk of fake and imitation items on ecommerce platforms?

A study conducted by Red Points found that 82% of design consumers on Amazon favour replicas over original products. Furthermore, most of them do not feel confident they can identify non-genuine products online.

These buying habits directly affect furniture brands. Both their reputation and consumer loyalty is potentially at stake.

Join this international webinar register via LinkedIn, Facebook and Twitter

ABOUT THE AUSTRALASIAN FURNISHING ASSOCIATION

The Australasian Furnishing Association (AFA) is the peak industry organisation representing Australian and International Members spanning national and global markets.  The AFA contributes to worldwide consultation, collaboration and developments on behalf of all Members, particularly in the Australasian region. AFA Members benefit from the AFA's services in both residential and commercial environs and provides advocacy and lobbying leadership via government and industry led networks.

AFA Members operate across all areas of the residential and commercial furnishing supply chain including education and training, design, manufacturing, supply of services and materials, installation, compliance, testing and certification, import and export of furniture, furnishings and components.

ABOUT RED POINTS

Red Points is a technology company that provides the smart solution for brands and content owners to counterfeiting online and digital piracy. Red Points is the preferred brand protection partner in the sporting, entertainment, fashion & accessories, editorial, design and luxury industries, providing unique products across the entire digital spectrum. To learn more about Red Points, please visit www.redpoints.com.

Media Contact
Joe Perri
Joe Perri & Associates Pty Ltd
Tel:  +61 3 9324 0362
Mob:      +61 412 112 545
Email:     jperri@joeperri.com.au