Hisense, Official Sponsor of the 2018 FIFA World Cup Russia™ makes dreams come true
As part of the ongoing promotions, Hisense offers buyers a chance to win tickets to the World Cup games, including 4 x fully paid trips for the semi- final matches in the mega raffle. In addition, buyers can also win top of the range 55/& 65" ULED TVs that offer an immersive viewing experience.
"Our new range of ULED & UHD TVs specially earmarked for FIFA will soon hit the stores and it is an excellent opportunity for people to upgrade their viewing experience. There is also a chance that they get lucky with the raffle just before the World Cup begins." says Porus Sheriar – General Manager for Television & Home Appliances at Hisense Middle East FZE.
"Our Premium ULED 75U9A range offers best in class picture performance with 1,000+ zones prime array backlight with local dimming technology that can control light in the needed areas of the picture esp. in low light scenes. Coupled with Quantum Dot & HDR (High Dynamic Range) the color depth & brightness of 2,500 nits provides breath –taking picture quality." explains Sheriar.
Hisense expects the super- slim U7A 65& 55" ULED series to be a big hit with UAE consumers. "It's a blend of performance, elegant looks & styling encased in an almost borderless black metal frame that enhances the slim design. Integrated in to the slim frame is dynamic surround sound with twin subwoofers at the rear of the TV. In terms of Smart interaction - which is built- in across the ULED & UHD ranges – Hisense has signed up with Shahid & Bein Sports to provide content via their apps effective 2018 which will help users to maximize their entertainment. Further, the RAM & processing speeds are vastly improved in the new range, thereby improving the browsing speed that provides a seamless interface with various apps." says Sheriar.
The promotion is valid across all stores of Carrefour, Lulu, Sharaf DG & on-line partner Souq.com.
"Hisense being one of the key sponsors for the FIFA World Cup 2018, we are really excited to associate with its in-store promotion for Televisions. We are seeing huge response for the large screen sizes – mainly 55" & 65" which are the main sellers in the Hisense brand. It has been just about 2 weeks since the promotion started & we are already seeing strong sales of Hisense TVs."says Mujeeb Rehman, Director – Buying, at Lulu Group."
The company has been number one in Chinese TV market shares for the last 13 years, and its success in China has helped to support the rapid expansion of its international business reach to over 130 countries around the world. It currently ranks third overall in all global TV shipments.
As part of its association for the games, Hisense televisions will be the official televisions of the competition. It is expected that the partnership will see Hisense reach over 200 territories and greatly enhance its international brand exposure.
Yardstick Marketing Mangement