Generation Care Partners With Ivy Rehab Network

By: Generation Care
MUSKEGON, Mich. - May 10, 2018 - PRLog -- Generation Care, a West Michigan rehabilitation and wellness organization since 1999, has joined a national rehabilitation organization, Ivy Rehab Network.

With Ivy Rehab Network's 100 clinics nationwide, Generation Care joins a growing team of 12 other clinics in Michigan within the network. Generation Care plans to retain their current name and community identity, with no changes in staff or services. Ivy Rehab Network allows its clinics the freedom to remain as they are and provide support behind the scenes.

The recent partnership will open doors for improved insurance access and reimbursements for patients with different health care plans. Ivy Rehab Network will offer marketing, education and recruiting under their corporate company, expanding strategic alliances and administrative support for the clinic, as well as new opportunities for employees. All clinics under Ivy Rehab Network will provide last-minute access to appointments, and free consultations with a therapist.

"Joining the Ivy Rehab Network has been such a positive step for us company-wide," shares Founder and President of Generation Care, Holly Lookabaugh-Deur. "Our team is transitioning with minimal disruption and we couldn't be happier about the relationships we're building with the corporate team at Ivy." As a gesture of the team's excitement over joining Ivy Rehab Network, Lookabaugh-Deur noted that Generation Care did make a small change to their logo design by adding a new tagline. Holly Lookabaugh-Deur founded the first Generation Care clinic in Muskegon in 1999, expanded to Grand Haven with a second clinic in 2008, and then established a sports-specific rehab clinic in Grand Rapids in 2014.

ABOUT GENERATION CARE™: Generation Care is a rehabilitation and wellness organization dedicated to all ages and conditions. Founded in 1999, the organization has three different locations throughout West Michigan, as well as numerous contractual provider relationships. Generation Care provides health care services individualized to each unique patient. With therapists that specialize in Physical Therapy, Occupational Therapy, Pediatric Therapy, Speech & Language Pathology and Sports & Athletic Performance Enhancement and other programs, their staff is fully equipped to handle the most complex cases. For more information, visit

ABOUT IVY REHAB NETWORK™: Founded in 2003, Ivy Rehab is a rapidly growing network of over 100 best-in-class outpatient physical and occupational therapy clinics in the Northeast (CT, NJ, NY), the Midwest (IL, IN, MI), and the Southeast (SC, VA). The Ivy Rehab Network consists of multiple brands dedicated to providing exceptional care and personalized treatment to get patients feeling better, faster. With backing from leading middle-market private equity firm Waud Capital Partners, Ivy Rehab will continue to grow and further expand its U.S. footprint. For more information, visit

Missy Richeal, Leverage
Source:Generation Care
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Tags:Ivy Rehab Network, Generation Care
Location:Muskegon - Michigan - United States
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