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RightWave CEO provides proven B2B ABM strategies
Business-to-Business (B2B) Marketers will learn seven strategies to begin or improve Account-Based-Marketing (ABM)
By: RightWave Inc.
Anurag will provide guidelines that can drive success through the most impactful adoption of ABM. Aligning sales and marketing teams that meet the corporate goals and objectives should be much easier than it has been traditionally. Data hygiene, predictive analysis, campaign management and web personalization all significantly affect and drive the success of ABM. The growth of sophisticated marketing and sales automation systems and tools, along with the ease of capturing and managing large amounts of behavior data, have resulted in much better ability to achieve increased sales and marketing synergy. ABM is both a catalyst and the result of this growing synergy.
A unified front is not inevitable among sales and marketing and requires thoughtful planning. However, it is definitely possible and many are successful. The B2B ABM Webinar will show teams how they can build this bridge.
Marketers will find the webinar, Seven Key Strategies to Drive Success with B2B Account-Based Marketing, well worth 45 minutes of their time.
Interested parties can register here: http://www.rightwave.com/
About RightWave Inc.
Founded in 2004, RightWave Inc. provides an innovative Marketing Automation solution. With RightWave, one can implement a marketing automation solution easily, launch campaigns faster, and ensure data quality along with accurate reporting and analysis resulting in a dramatic increase in overall marketing ROI and sales success. See http://www.rightwave.com