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Traditional Marketing/Digital Marketing - Which is better for your Business?
There are numerous companies which offer online marketing in India. These companies provide different sorts of digital marketing services but you have to understand the concept of digital marketing and traditional marketing before you hire startup.
There are numerous companies which offer online marketing in India. These companies provide different sorts of digital marketing services but you have to understand the concept of digital marketing and traditional marketing before you hire any enterprise for online marketing in India.
In this article, we will explain both the concepts clearly so that you can get a crystal clear idea about them. So let's start to know these marketing trends in details:-
It's not an easy task to decide that which marketing from will turn to be profitable for you and so this decision should be made after proper scrutinizing of both the marketing types.
To simplify the explanation, traditional marketing is the marketing done through printing advertisements in the newspapers, magazines etc. the ads which are shown on TVs, billboards, and radios are also a part of this type of m, marketing. If you are advertising your company through the website, promoting your business through the social media like Twitter, Face book, Instagram etc .then you are using the digital marketing.
Advantages of traditional marketing:-
1. The targeted audience can be reached fast:-For instance- the flyers will be sent directly to the selected person or the radio will advertise your business in the locality where you desire to advertise.
2. Materials are in the form of hard copy:-
The pamphlets, flyers etc can be kept by the audience which they can use for future requirements as well.
3. Easily understandable:-
Peoples are already accustomed to this way of advertisement so they can easily understand the information which you desire to make them understand.
Disadvantages of Traditional Marketing:-
1. Less interaction between the sender and receiver:-
The pamphlets only inform about the existence of the brand in the market and they fail to connect the individuals to the brand by making them understand its benefits.
2. Expensive advertisement:-
Printing the ads or publicity of the brand on the radio is very costly.
3. Unmeasurable results:-
As the advertisements mode is not triggered, it's really difficult to measure the results.
Advantages of Digital Marketing:-
1. Effective advertisement:-
You can arrange a campaign for a specific gender, age group, location based on their interest area. In this way, your advertisement is very effective as well as you can acquire more local audience as well as an international one.
2. Pocket-friendly advertisement:-
Mainly all the modes of advertisements chose and incorporated for digital marketing is cheaper than the traditional form of marketing.
3. Easily results are measurable:-
Websites are designed in such a manner through which you can be informed that how many people visited your site, purchased things, comments, suggestions etc. this information can get just by one click on the website
4. Easily can get ahead of competitors:-
In the traditional marketing, the small enterprise always hesitate to compete with large companies but in the online world of business any sort and size of company can compete and even win over from the larger companies in its domain,
5. Brand awareness and development:-
A website which is upgraded regularly and has quality content which caters to the needs and requirements of your targeted audience can be very effective and can even provide opportunities for generating more leads. This profit generation can be done through social media promotions and availing email marketing services.
Which marketing strategies to implement?
It is recommended that you should apply both the marketing styles for promotion as different groups of people are familiar with different styles of marketing. But you should emphasize more on digital marketing.
How to incorporate both marketing strategies- Traditional and Digital
The traditional form of marketing is often used once our leads are converting into our customers, such as if anyone is buying anything through your website then once you get a chance to meet that customer you should provide him the hard copy or the brochure which he could use for purchasing products in the future. In this way, traditional marketing compliments and supports digital marketing.
Now you will be clear how and when to implement the traditional or digital marketing services (https://startuparena.in/
Page Updated Last on: May 07, 2018