Chad Lieber Discussions about the Most Effective Law Firm Marketing Techniques

NEW YORK - May 2, 2018 - PRLog -- Business development is something that lawyers need to engage in more in order to get new clientele. In addition, they should make sure to carry out the right activities or the right services in order to successfully draw in new clients. "Most law firms use ineffective techniques to market their business," says Chad Lieber.

According to him, in order to market themselves effectively, law firms need to select the correct infrastructure for their online presence. You will need to use a good marketing firm to help you with your online marketing strategy. Experts insist that in order to carry out successful marketing, at least 2.5% of gross revenue must be plugged into this effort, so looking for a free solution is unrealistic. Work with people who can tell you what is working and what's not.

Next, you must ensure that you have content of high quality on your website. This includes written content and video content as well. It is important that you make sure that the content is accurate and created by someone who is a lawyer or understands law in order to showcase your expertise. One of the mistakes many people make is that they just plunge into writing without considering how time consuming it can be. Put together a content strategy first and then be sure to put up at least one blog each week or it won't work.

After you have a foundation of written content, you can now begin adding other forms of content including, but not limited to white papers, Infographics and videos. The reason why you need written content as a base is because it drives both ranking and traffic to your site. Whatever content you put on your site should match the style, tone and information that you have on your website at all times.

Make sure that the marketing efforts you put in place can be measured. If it isn't measurable, don't bother with it. It is unfortunate that many lawyers have invested money in online marketing efforts whose success they cannot measure. If you are going to compete, you need to know what's working and what's not.

As you launch into aggressive business development, it always helps to start with your low hanging fruit.  In most cases, this means the clients you already have. You need to know them a little better and then see if there are leads you can generate through them. Leads from satisfied clients are the easiest to generate and this is measurable. Understand though that once someone is referred to you even by a friend or relative, they will first check out your website before visiting you. Make sure that it gives a great first impression.

Be sure to also cultivate a variety of referral sources. Contrary to popular belief, this is not automatic.  You have to work on it. Begin by talking to the clients you already have so that they know that you are taking on new work. It is important that you define the kind of clients or work you are looking for so they have that at the back of their minds. Networking is also a great way to get new clients, so go out there and speak to people.

Chad Lieber & Reputation Management 180:

Chad Lieber has for more than a decade worked as a web developer and online reputation management consultant. He is known as an experienced and knowledgeable Search Engine Optimization consultant and strategist in in-house Reputation Management. He is rated a "Top USA SEO Expert".

Chad's skills, efforts and resourcefulness are currently focused on Reputation Management as he works for a wide array of independent clients. He has a reputation for delivering consistent top rankings in all the main search engines. He does so using technologies that maximize accessibility and usability of the large websites that he develops and optimizes. He points out the problems and their solutions, which in turn brings cost savings to the company.

Improving and enhancing operational performance and web-based environments are something that Chad is known for. He develops tracking and analysis systems as well as Reputation Management friendly e-commerce applications, which are related to search engine placement and web traffic trends. He is driven by a need to improve on technologically advanced systems and simplify them as well.

Some of the companies that he has worked for either as an employee or a consultant include Lite coin Inc., Baseball.com, Golden Pear Funding, Translations.com, Verizon Wireless, Toyota.com, Tgllaw.com, Cellino & Barnes, Edmunds.com, 1800Flowers.com, TurboTax.com, Search & Social Media, Translations.com, Cohen's Fashion Optical, Golden Pear Funding, Sports Illustrated and PGA/PGA Tour just to mention a few. In the Reputation Management community he participates in various forums and is well respected. Learn more at http://www.reputation180.com/Chad-Lieber/b-1