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New Orleans Food Startup Wins National Innovation Award for New Peanut Butter Alternative
3,000+ Products Competed for Top Specialty Food Association Award
By: Beyond the Equator
The 5 Seed Butter, which took top honors in the Nut and Seed Butter category, is unique in that it is made from sunflower, chia, flax, pumpkin, and hemp seeds but is used in the same way as peanut butter.
A sofi™ Award is the top achievement in the $127 billion specialty food industry. "sofi" stands for "specialty outstanding food innovation" and the Awards represent the best products in the specialty food industry.
"A sofi means a product, and the people behind it, have arrived," says Phil Kafarakis, president, Specialty Food Association. "This year's winners represent a devotion to excellence and innovation in specialty food that continues to fuel our industry, excite consumer and expand retail offerings around the world."
Beyond the Equator's 5 Seed Butter launched in December of 2017 and is now in 30 locations across Southern Louisiana with plans to be in hundreds of stores by the end of the year.
"Our mission is to bring superfoods to consumers by integrating them into commonly known, every-day use products without sacrificing on flavor," says Kevin Bratcher, co-founder of Beyond the Equator and a graduate of Tulane University's MBA program. "Nutrition and taste can coexist in the same product and many of our competitors have sacrificed one or the other, something we never plan on doing."
Every year, sofi products are celebrated and showcased at the Summer Fancy Food Show in New York and the Winter Fancy Food Show in San Francisco.
"Winning the sofi Award gives us legitimacy in the eyes of the industry on a national stage, and we are thrilled to be recognized,"
For a full list of Beyond the Equator's store locations, visit beyondtheequator.com/
About Beyond the Equator
Beyond the Equator is a retail brand launched by Supreme Specialty Foods in 2017. Supreme Specialty Foods is a grower, importer, and manufacturer of superfoods based in New Orleans, Louisiana. Beyond the Equator's mission is to bring superfoods to consumers by integrating them into everyday use products without sacrificing flavor.
Reid Stone, HEROfarm