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Follow on Google News | Wine in a Can vs. Wine in a Bottle in Blind Taste TestEssentially Geared Wine Company sets out to settle the score in a can vs. bottle showdown
https://vimeo.com/ Watch more at www.thecanpaign.com The Taste Challenge While a blind wine taste test is nothing new, wine in cans is a new concept to most, and many are skeptical. What's the quality like? Will it taste like a can? Um, why cans? Essentially Geared decided to take the oldest wine quality measurement tool in the biz–the blind tasting–and test its wines with wine drinkers of all sorts, from novices to industry professionals. They ask each participant to taste wine A, then taste wine B, share their thoughts, and lastly pick a favorite. With reactions ranging from "Whaaat?!," "In a can?," to "Can I shotgun this sucker?," participants are drawn to the new packaging concept and immediately begin answering the "Why cans?" question for themselves: • "Convenience." • "You don't need a corkscrew!" • "Bottles are a pain in the ass to deal with." • "It's just easier to pack a can." • "[Bring it] where you're not allowed to bring glass." • "So you don't look hoity-toity when the guys are drinking beer." • "Would anybody even know if I was drinking wine at a park? Just saying." Why Cans? So, how does Essentially Geared, a wine company that packages their wine exclusively in cans, answer the "Why cans?" question? "We like our wine like we like our lives: delightful, simple, no pretense," says co-founder and winemaker Grant Hemingway. "I set out to show the world what I've always known about wine: high quality doesn't have to come with a high level of fuss. When you think about it, cans are actually the perfect wine vessel. They're durable, lightweight, easy to open, lightproof, and airtight. Aluminum is hands down the most sustainable beverage packaging out there, and that was important to us." Weighing in at 1/20th of the weight of glass, each can is made of 70% post-consumer recycled material and is more than twice as likely to be recycled into a new can compared to glass. And the aluminum in a used can will enter the product life cycle again as a new can in just 60 days. Plus, they're real hard to break. (Try it.) Wine quality will always be a subjective measurement. That's why we have things like points and scores and sommeliers and tasting notes to give us guidance in this great big world of fermented grape juice. But the notion that quality is dictated by traditional packaging alone is outdated. Great wine comes in a bottle, true. But great wine also comes in a can. And cans are a helluva lot more convenient. #screwcorks About Essentially Geared Wine Company: Essentially Geared (http://egwineco.com/ Follow the story: @egwineco (https://www.instagram.com/ End
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