18 New Partners Join GrooveCar Direct Program in Q1 2018

Over 450,000 new credit union members are being serviced with online auto buying tools!
HAUPPAUGE, N.Y. - April 26, 2018 - PRLog -- GrooveCar announces 18 new credit union partners have joined the GrooveCar Direct online vehicle buying program in Q1 2018. The program promotes engagement with members during the journey for a new or pre-owned vehicle while harnessing the auto buying power within the credit union's community. As an auto loan growth strategy tool, GrooveCar Direct checks off all the boxes. "With consumer confidence running high and strong economic growth predicted for 2018, these market indicators should bode well for credit union auto loan growth," states Robert O'Hara, Vice President of Strategic Alliances, GrooveCar.

The GrooveCar Direct online vehicle research and shopping resource, helps credit unions connect with car buying members at several points along the journey. The site is designed to engage members with a host of features including: vehicle searches and saves, loan calculation, trade-in values, free CarFax reports and other lead generation tools. Online vehicle buying continues to grow and is increasingly becoming the preference over face-to-face visits at the dealership. Therefore, it is so important for credit unions to meet the member where they shop; online, with the content they are looking for to find the right vehicle, at the right price.

Recent studies have found the average buyer of new and pre-owned vehicles are spending more and more of their time using the internet. More and more auto consumers prefer to complete their credit and financial paperwork online, something that connect members to the GrooveCar Direct program. "All the best practices are loaded onto the platform making the process a seamless experience for the member," offers O'Hara.

Joining the program in Q1 2018 are: Advantage One FCU, Brownstown, MI with assets of $140 million, serving 15,554 members; CME FCU, Columbus, OH with assets of $270 million, serving 33,545 members; Community Financial CU, Springfield, MO with assets of $65 million, serving 7,242 members; Essex County Teachers FCU, Bloomfield, NJ with assets of $12 million, serving 2,650 members; Frick Tri-County FCU, Uniontown, PA with assets of $82.6 million, serving 9,005 members; Guardian Credit Union, Montgomery, AL with assets of $450 million, serving 58,121 members; Lakeshore FCU, Muskegon, MI with assets of $29 million, serving 2,794 members; Liberty Savings FCU, Jersey City, NJ with assets of $90 million, serving 22,033 members; Ohio's First Class CU, Cleveland, OH with assets of $43 million, serving 10,000 members; Regional FCU, Hammond, IN with assets of $130 million, serving 21,801 members; Royal Credit Union, Eau Claire, WI with assets of $2.2 billion, serving 194,398 members; Shelby County FCU, Memphis, TN with assets of $62 million, serving 10,524 members; Spirit Financial CU, Morrisville, PA with assets of $48.7 million, serving 3,811 members; Spokane Federal CU, Spokane, WA with assets of $155 million, serving 11,408 members; Syracuse Fire Department Employees FCU, Syracuse, NY with assets of $88 million, serving 5,988 members; Texar FCU, Texarkana, TX with assets of $341 million, serving 31,712 members; Texas Health Resources CU, Dallas, TX with assets of $19 million serving 3,684 members and UPS Employees CU, Memphis, TN with assets of $23 million serving 4,384 members.

During the launch of the GrooveCar Direct platform, every detail is assisted by an assigned representative to supply technical support, marketing collateral and on-going consulting to ensure success. To schedule a demonstration please visit: www.groovecarinc.com

About GrooveCar:
Founded in 1999, GrooveCar, a Fusion AF company, provides automotive loan growth solutions to credit unions nationwide. The platform serves credit union members, as well as the general-public, with the most informative and user-friendly auto search engine. The program is combined with an expansive dealership network surpassing five million vehicles; GrooveCar facilitates the entire car buying process, including shopping, researching, buying, leasing, and financing. Through the national auto-leasing program CU Xpress Lease, credit unions can take advantage of leasing opportunities in the new and pre-owned vehicle market. CU Xpress is the leading credit union lease program in the nation. Additional information on GrooveCar or CU Xpress Lease may be found at http://www.groovecarinc.com.

Karen Johnson
Director of Public Relations
GrooveCar Inc.
Email: kjohnson@groovecar.com

Karen Johnson

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