News By Tag
News By Location
Blu & Blue Launches E-Commerce Platform for Spring 2018
Leading Children's Fashion-Denim Brand Launches Premiere Buy-Now Collection on Amazon
By: Blue & Blu
The 29 best-selling styles from the brand launching on Amazon.com in May 2018 will be the brand's premiere "buy-now" collection and the company's first venture into digital e-commerce. "Our mission is to do denim right, this starts from the very first step in hand selecting premium fabrics, to achieving quality, sustainability, comfort, and safety of children in every step of creation," says Aaina Jain, founder and CEO of Blu & Blue. "We care about our kids, our craftsmanship, our heritage, and now that includes our online presence."
Each Blu & Blue item is made with the customer in mind, a quality-conscious, fashion forward parent who values well designed, sustainable, and versatile clothing for their children that will transcend seasons. Exquisite fabrics, playful prints, and intricate details elevate classic denim styles. Applying a fresh take on classic American denim, the label's contemporary collections are loved by the likes of Jennifer Lopez, Beyonce, and Ludacris.
"While we were creating the e-commerce site on Amazon, we considered our consumers at each step of the creative process," continued Jain. "We didn't want to rush the process because we are committed to creating an accessible, responsive, and easy-to-scale digital experience."
Customers can expect to see:
• Baby and junior girl dresses with flattering silhouettes, embroideries and special detailing such as ruffles, flare, pinstripes, playful prints and tassels.
• Classic and European inspired cropped denim jackets for girls. Blu & Blue will also include their best-selling embroidered bomber jacket – detailed with intricate colorful embroideries that is comfortable and a transitional piece for all year long.
• Butter-soft, colorful, and chemical safe rompers for boys and girls are adored and very popular. Detailed with ruffles, prints and pinstripes, these are not only adorable but also comfortable.
• The best-selling classic star print shirt for boys along with a matching set including a striped shirt and stripped bermuda shorts are both versatile pieces that can be worn to a play date or a birthday party.
• Forever comfortable, the stretch polka-dot print jeggings for girls will also be available along with a denim skirt detailed with a bow.
Since its launch in December 2015, Blu & Blue has built a successful brand following with specialty retailers, department stores, customers, influencers and celebrity fans. The brand has rapidly grown and is appreciated by their customers for their quality, beautiful make, comfort, and unique styles. "There is something modern yet traditional about denim, and we embrace that in our clothing. Our clothes are wearable all year long and versatile enough to be dressed up or down. We bring a whole new meaning to denim," Jain said.
The brand's meticulous craftsmanship and in-depth understanding of denim as a primary fabric have brought an originality and uniqueness that the market hasn't seen before. Jain's vision of creating elevated denim clothing styles has taken Blu & Blue to the next level.
E-Commerce Launch Size and Price Range
The initial Blu & Blue e-commerce launch will include 29 styles for boys and girls from several diverse collections. Available in a range of sizes (0 – 16y), this launch will have something for everyone. Price range: $29.95 - $79.95.
# # #
About Blu & Blue
Launched in December 2015 by Aaina Jain, Blu & Blue is a premium denim clothing brand with a heritage of over 35 years of experience in manufacturing premium denim clothing for children. The collections have over 300 unique styles for boys and girls, (0-16 yrs). Sold at fine retailers, the fabrics and trims are sourced globally from renowned mills in Japan, Italy, Turkey, and California. The products are expertly made at the brand's in-house state-of-the art manufacturing and washing facilities in India.
Blu & Blue New York
315 W. 39th Street
New York, NY 10018