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4 Ways to Enhance Your Marketing
As a small business, marketing is critical to your success. Corporate Business Solutions shares these 4 tips.
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Learn From Your Competitors
You might want to consider looking at what your direct competitors do with respect to marketing. Find out how they are engaging and bringing in customers. In addition, consider what is and isn't working for them. You can effectively do this by visiting competitors' businesses and introducing yourself to the owners. Whether your business is brick-and-mortar or online, you can visit other business digitally or in person.
One thing that might help is writing down your findings. Creating charts that document strengths and weaknesses will help you to visualize the best route(s) to take for your marketing process.
Establish a Powerful Digital Presence
One of the most critical aspects of marketing in today's day and age is having a strong online presence. Even if you're a local company, you can scale by attracting people from other areas through digital marketing.
Consider this statistic from entrepreneur.com:
The bottom line is that you want people to be able to find you when they are conducting searches online.
Garner Reviews and Testimonials
As you may know, a critical aspect of your online presence is reviews and testimonials. When it comes to search rankings, you want to have positive reviews. When your business has positive reviews online, people inherently trust you more. Furthermore, having a four-star rating encourages local residents to use your business more. These are very strong marketing tools that can you help attract customers and increase workflow, which leads to greater revenue. You should always consider asking customers for reviews, and even if you receive a mediocre one, learn to use that to improve your business.
Believe it or not, not all of the marketing has to come from you. One popular way to expand your reach is to get press coverage from local newspapers and media outlets. It's important to share your story so that others can become part of the journey with you. Ultimately, you want to try and make a few meaningful connections with journalists who trust you.
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