University Of Houston-Downtown Selected To Participate In ADL Innovate Against Hate Challenge

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HOUSTON - April 13, 2018 - PRLog -- University of Houston-Downtown is one of a select group of schools throughout the country invited to participate this spring term in the Anti-Defamation League (ADL) Collegiate Innovate Against Hate Challenge. ADL fights all forms of hate, trying to build a better world inspired by our democratic sense of unity.  Students in the Integrated Marketing Communications class have created an in-class working marketing agency, Gators4Equality, responsible for researching, implementing and evaluating an integrated marketing campaign aimed at educating and countering all forms of hate and extremism while promoting justice, equity, and inclusion throughout their local campus and community.  Each participating campus will be competing for the chance to present their campaign to industry leaders from ADL at the term's conclusion.

As part of the ADL Collegiate Innovate Against Hate Challenge, students from University of Houston-Downtown have a rare opportunity to put their education to work in the real world for a national organization. Students will create and implement an integrated marketing campaign for their client, using research surveys and other tools to learn more about ADL's target audiences.  After the students have analyzed their research findings, they will then create and implement their own local social media campaign, inspire positive action in the community, and explore creative solutions to combat hate with the use of technology, both new and existing. Students will receive a $1,500 budget to help them bring their plans to life.  At the end of the term, students will measure their success through follow-up research and give a formal report to the client summarizing their campaign and results.

"This is a project that allows us to put our knowledge into a real-world experience," said Jacoby Fleming, the student project leader.

Watch for more information about the ADL Collegiate Innovate Against Hate Challenge at University of Houston-Downtown throughout this spring term.  For further inquiries regarding the University of Houston-Downtown project, please contact Michael McCain, the Public Relations department head, at 832-332-9069.

About Anti-Defamation League: The Anti-Defamation League was founded in 1913 to stop the defamation of the Jewish people and to secure justice and fair treatment to all. Today it is the world's leading organization combating anti-Semitism, exposing hate groups, training law enforcement on hate crimes, developing anti-bias education programs for students, countering cyber-hate and relentlessly pursuing equal rights for all. Find out more at

About EdVenture Partners:  EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 1,000 campuses in North America and internationally. Find out more at

Andrea Carruyo
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Tags:Justice, Adl, Anti-hate
Location:Houston - Texas - United States
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Page Updated Last on: Apr 17, 2018

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