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AsSeenOnTV.pro with Kevin Harrington Launches DRTV Campaign with CooLHeadS
AsSeenOnTV.pro and its Product Managers announce the DRTV campaign launch with CooLHeadS™.
Heat stroke, also known as sunstroke, is considered by medical professionals as a severe condition, which many people fail to take seriously. And with ongoing climatic changes, the risk is increasing. CooLHeadS has not only developed a simple solution, but has created a new way for people to express themselves. The company's flagship product is a wearable sunshade that retains water in order to perform as a cooling agent. The human head contains more blood vessels than any other part of the body, thus making this a key point for gaining or losing heat. CooLHeadS allows wearers to keep their cool on the hottest day without missing out on their fun in the sun.
CooLHeadS is the only 100% machine-washable product that will protect the entire head and neck area from direct sun exposure. The product's unique inner band system fits securely to the head, allowing unrestricted motion for regular outdoor activities ▬ while shielding the wearer from the sun's harmful rays. The CooLHeaD stays firmly in place, in order to "Keep Your Head as Cool as Possible". A lot of consideration was put into the design to make sure that the user's peripheral vision isn't blocked, for safety and the freedom to engage in outdoor sports. Wear it dry ▬ it's a one-size-fits-
The newest member of the CooLHeadS family is the Ultra CooLHeaD™, made of a unique blend of PVA material for extreme cooling. This super absorbent material has the capacity to retain water for long periods of time, even in the hottest conditions. This keeps the wearer cooler, longer, even through work, play or other activity in the hot summer sun. There are also new child and infant sizes to protect the whole family. Your team or business will love a set of customized CooLHeadS emblazoned with your logo or design.
"We are convinced that CooLHeadS can help cut down the incidents of sunstroke anywhere people are working and playing in the outdoors," says Tommy Green, CEO of CooLHeadS. "We're dedicated to helping people enjoy the sun rather than become a victim of it, so we were stoked by the opportunity offered to us by the advertising campaign with AsSeenOnTV.pro."
"Living and working in the Sunshine State, we appreciate the value of such an ingenious concept as CooLHeadS," says Paul Douglas Scott, Executive Producer at AsSeenOnTV.pro. "Once again our targeted television campaigns can not only place a worthwhile invention in the spotlight, but when the end result is that people live better, healthier lives, everyone emerges as a winner."
When it comes to keeping you cool outdoors, CooLHeadS has you covered," says Kevin Harrington, Co-Executive Producer of AsSeenOnTV.pro. "I love when an idea is so simple and straightforward, that it can contribute directly to the health and welfare of people across the nation."
As part of its DRTV campaign with AsSeenOnTV.pro, CooLHeadS will be appearing in 30- and 60-second spots set to air nationwide and which feature the original Shark himself, Kevin Harrington.
Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand-building. Based out of a 25,000+ square foot, state-of-the-
About Kevin Harrington
As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world's biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
For more information on CooLHeadS, please visit www.getcoolheads.com.