Phases of Building, Maintaining and Protecting Your Personal Brand

LOS ANGELES - April 11, 2018 - PRLog -- Your online profile is the manifestation of your personal brand, and it's not just one online profile; most people have 5 online profiles and 7 if they're online dating. The reality is that people's first impression of you comes from your online profiles, whether it is your LinkedIn profile, Facebook profile or even your online dating profiles. That means that people make an impression of you in 1/10th of a second about what type of person you are and if they relate to you just from your profile photos.

"One of our successes has been helping individuals with the realization that their online profiles represent their "personal brand" and that their personal brand has consequences for the social, business, and romantic aspects of their life," says Snow Le, Partner at the Krem Group and Board Member at Online Profile Pros.

There have been big changes in the last 18 months and the "aha moment" has usually been when a person realizes that either (1) HR and hiring managers really do look at their LinkedIn and Facebook profiles to get a sense of them and/or (2) that they are missing out on great dates simply because their profile photo made them look unattractive. Written dating profiles help an online dating site's algorithm find the matches and present them to a user. However, based on an OKCupid study, only about 1% of potential online dating matches ever read a written profile, it's all about the photos.

On the other hand, a number of companies that host online profiles like Linkedin, Monster, Facebook and dating sites are starting to realize that a user's poor personal branding reflects directly upon them and diminishes their corporate brand. Therefore, many sites are pushing more and more for users to focus on their personal brand.

"Successful personal branding revolves around a 3-phase approach," Says Le. "Phase 1 would be to Create a compelling personal brand, Phase 2 the user would Maintain and improve their personal brand and Phase 3 the user would defend their personal brand."

"There is a growing realization that your personal brand, as represented in your online profiles, has an impact on your career, social life and romantic life. So it's important to review your profiles every 6 months and add any new developments, which can enhance your brand. The last thing you want is for your brand to grow stale." Says Le

According to Le, it's becoming increasing important to defend your personal brand. With the proclivity of online profiles, they are starting to have a greater impact on a user's career, social and romantic life. Therefore, the role of a user's online profile and personal brand will become increasingly critical and it's important to monitor the brand to see what others are saying or if erroneous information is being posted, which can affect the brand. "Lets be clear, these are imperfect systems to start with and in an age where anyone can post anything about you for whatever reason it's crucial to monitor your personal brand and take action as needed to defend it ", say Claire Bahn CEO of Online Profile Pros.

Online Profile Pros is working with Artificial Intelligence partners and others to develop comprehensive personal brand defensive tools to scan for postings and use of a user's image that might have a negative impact on their personal brand.

"In the very near future you will be able to visit one site to build, maintain and defend your personal brand through your online profiles," says Le.

About Online Profile Pros

Online Profile Pros (OPP), operates the largest network of syndicated professional photographers, profile writers and image consultants, in more than 2500 top cities and towns across the US and Canada. To find out more, please go to https://www.onlineprofilepros.com/.