Happy Hour for Hope to Benefit New Day Foundation for Families

Raise a pint for the cause! Happy Hour for Hope, a fundraiser for local families facing cancer, will be held at the Rochester Mills Beer Co. on Thursday, April 19, from 5 pm to 8 pm.
Happy Hour for Hope 2018
Happy Hour for Hope 2018
ROCHESTER, Mich. - April 11, 2018 - PRLog -- Enjoy hearty hors d'oeuvres, premium open bar and live music from local artist Ken McCauley – all in support of New Day's mission to reduce the effects of financial toxicity and emotional stress caused by cancer.

New Day's very own Brew Master Pat Vinckier, who won the brew master experience at last fall's Hope Shines Gala auction, will debut his new brew at the event.  Vinckier spent a day with Brew Master Forrest Knapp to make a "Session IPA," which is aptly named "New Day Session IPA."  Sessions brews are beers with a low ABV so you can enjoy them all day without overdoing it.  A portion from each pint sold at the Happy Hour for Hope will be donated to New Day Foundation.

Tickets for the Happy Hour are $50 per person and can be purchased online at www.foundationforfamilies.org/happy-hour-for-hope/. Ticket sales and donations for the Happy Hour for Hope will kick off New Day's annual Hope-a-Thon fundraising drive.  All ticket sales and donations for the Happy Hour for Hope will be doubled because the drive is a matching gift challenge to raise money for the New Day Foundation for Families.  Every donation made during the Hope-a-Thon, April 19 – May 4, 2018, will be matched by New Day donors, up to $20,000.

"We're excited to see many new faces from the Rochester community for happy hour. It will be a fun time for a great cause," said Gina Kell Spehn, co-founder and president of New Day Foundation for Families. "We're excited to throw a party to create awareness and raise a few dollars for our mission. Cancer patients can't beat this dreaded disease without basic human needs being met. We're here to close that gap."

Over the past decade, New Day has assisted nearly 500 patients and impacted the lives of over 1,700 individuals, including more than 1,000 local children. Last year alone, New Day provided financial assistance and emotional resources to 150 families.  Due to the high cost of cancer, a health crisis can throw a family into bankruptcy or homelessness in just six months.  As a result, cancer related financial toxicity (CRFT) is on the rise, linking the negative financial impact of cancer costs to a decline in positive treatment outcomes for the patient.  According to recent studies, "cancer patients who go bankrupt are nearly 80 percent more likely to die than patients who don't, and some cancers had significantly higher mortality rates." (Journal of Clinical Oncology)

Happy Hour for Hope is presented by Corporate Sponsor, Express Employment Professionals of Troy / Rochester Hills and by VIP Sponsor, SaveOn (http://www.saveon.com/) direct mail and digital marketing company. Express Employment Professionals is committed to "helping people succeed" by assisting companies find great people and helping candidates find great companies.  Express focuses on placements for the Industrial, Administrative, Skilled Trades, and Engineering markets.  Across North America, Express generated a record $3.4 billion in sales and employed more than 540,000 people in 2017. Its long-term goal is to put a million people to work annually.  SaveOn® provides free printable coupons near you for the restaurants and businesses you love. Additional sponsorship opportunities are also available.

New Day Foundation for Families, a 2017 Top-Rated NonProfit by GreatNonprofits and Silver Level Guidestar organization, is a Rochester, Michigan, nonprofit organization dedicated to helping families overcome the harmful effects of Cancer Related Financial Toxicity (CRFT) by providing financial resources and emotional support for the purpose of improving treatment outcomes for cancer patients and their families. New Day believes no family should ever have to choose between cancer treatment and providing basic necessities for their family.  New Day offers financial grants in the form of short-term bill payment services, as well as emotional support programs for families who have children under the age of 18 in the home as they face the burdens that accompany the diagnosis and treatment of cancer.
For tickets, visit www.foundationforfamilies.org/happy-hour-for-hope/.

ABOUT ROCHESTER MILLS BEER CO. Rochester Mills Beer Co. has been one of the top producing brewpubs in Michigan since it opened in 1998. The pub is a full-service restaurant and offers a diverse beer menu with eleven different styles of beer consistently available as well as a number of reoccurring seasonal offerings. www.beercos.com

Heather Blasko
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