Tuatara To Revolutionise Marketing In Oman

An innovative advertising platform, enabling creation of highly precise marketing campaigns based on real-time event analytics and Big Data processing introduces a new quality in marketing.
 
WARSAW, Poland - March 23, 2018 - PRLog -- TUATARA TO REVOLUTIONISE MARKETING IN OMAN

An innovative advertising platform, enabling the creation of highly precise marketing campaigns based on real-time event analytics and Big Data processing introduces a new quality of marketing.

TUATARA accelerates the API Economy in Poland and in the Persian Gulf

In December 2017 TUATARA distinguished itself in the media (https://www.aliorbank.pl/en/news/2017-12-06-innovation-taken-to-new-level-alior-bank-lounch-fintech-accelerator.html) as a partner of Alior Bank SA in its 'Digital Disruptor' strategy. Starting an exchange of information resources in the spirit of the API Economy is one of the elements of the strategy. The open banking system concept is based on cooperation with partners from various industries, giving each party measurable business benefits, but also a possibility of offering a unique portfolio of services to meet growing needs of their customers.

"We believe that opening up to cooperation with partners through modern digital economy tools will give a boost to the development of the API Economy in Poland. In one of the Persian Gulf countries, we are just launching a project which proves that cooperation between entities from various industries results not only in a positive impact on the diffusion of the culture of innovation, but also creates new sources of revenue for each of the exchange participants" - said Bogdan Nowopolski, Chief Executive Officer at TUATARA. In March 2018, the CEOsprefiguration came to life and was officially announced in Oman during an official press conference (http://timesofoman.com/article/129548/Business/Economy/Om...).

TASIL – Made to uplift customers

In alliance with Omantel, first and leading integrated telecommunications services provider in the Sultanate of Oman, TUATARA has launched a unique and innovative advertising platform – TASIL (https://tasil.omantel.om/), relying on the foundation of TUATARA's own product - RETIXA (https://www.tuatara.pl/products/) . TASIL allows advertisers to run marketing campaigns that make interaction with the customer in real time possible. Research shows that 71% of consumers are more willing to respond to messages tailored to their interests and shopping habits, and as many as 46% understand that personalizing a message can reduce unwanted advertising. This is why TASIL, using location data and customers behavioural profile, allows sending offers tailored to their needs, thus maximizing the chances of campaign success.

The precision of targeting arises from a synergy of Big Data analytics, TUATARA's advanced real-time algorithms and securely processed telecommunications data. Properly processed data, collected by the mobile network operator is then used to create filters and customers segments that enable setting up of a precise advertising campaign. Thanks to the TASIL platform, every company in Oman will have the chance to improve communication with their customers.

Targeting – more precise than ever

TASIL offers a wide range of pre-defined filters that allow for perfect matching of offers to needs of their receivers. A marketer is therefore able to set up a campaign based on a physical distance of a customer from a selected point of sale in real time, with an accuracy of seconds, or can direct the message to a specific age group, gender, nationality or customers with various levels of purchasing power. Such precise targeting is possible thanks to filters available during campaign configuration. TASIL offers even more. Based on the analysis of customer behaviour, it creates behavioural segments that allow even more precise selection of the target group. Behavioural segments identify, among others, customers who are actively looking for a car or a house, are interested in fashion, technology, music, sports, healthy lifestyle or those who are frequent shoppers.Marketers receive an excellent tool to easily and quickly communicate with customers on an unprecedented scale, thanks to data that cannot be provided by any other advertising platform.

Data monetization – the idea and the execution

TASIL is a unique model of data monetization, combining various industries and creating new business opportunities. 'As I reckon, in the future, TASIL will have a chance to become a link between different industries, empowering cooperation of telecommunications operators, banks, retailers, online content providers and the Programmatic Advertising ecosystem thus accelerating the API Economy,' says Krzysztof Goworek, Chief Innovation Officer at TUATARA. The network effect implies growth in value of the new solution with increasing number of its users. In other words, the more partners affiliating and sharing their data sources, the more benefits each of them gets, as well as the better services they are able to offer. 'Some may say that as we live in a global economy and as the boundaries between industries are increasingly blurring, the competition increases. In my opinion, global economy generates new sources of revenue. The one who understands it first and uses it wisely will get all the credit. European companies are gradually realizing this fact but here, in the GCC countries, where good relationships and fruitful cooperation are a foundation of any business, a  project based on collaboration has the biggest chance to become successful,' adds Krzysztof Goworek.

TASIL — the future of real-time marketing

TASIL is a brand with global aspirations. It was designed to be easily adjusted to different cultural and economic factors as well as to be smoothly implemented in other countries. TUATARA is convinced that TASIL, today initiating a change in Oman's advertising, has a potential to revolutionise marketing worldwide.

ABOUT TASIL

TASIL is an online platform made for digital savvy companies who would like to reach their potential customers with accurate marketing offers in real-time. TASIL is a result of cooperation between the Sultanate's first and leading integrated telecommunications services provider, Omantel, and its European partner, TUATARA, a digital technology company and
a business solutions provider.

See more at: https://tasil.omantel.om/

Contact
Aga Rzezniczak
Marketing Director
***@tuatara.pl
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Tags:Marketing, Real-time, Big Data
Industry:Telecom
Location:Warsaw - Mazowieckie - Poland
Subject:Products
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