Navajo Incorporated Acquires Maxx HD Sunglasses
Specialized markets drive focused growth for leading sunglasses provider
By: Navajo Incorporated and Maxx HD
Maxx HD was established over 20 years ago by Rick and Nancy Millner. For two decades, their hard work, investment, and leadership built Maxx HD into the well-known sports and outdoor brand it is today.
"Maxx covers the specialty sports and activities channel well, and we cover the mass-market well. We think they'll provide balance to our existing lines and boost our visibility,"
This is the second acquisition in three months for Navajo, the first being Cashco back in December. The focus, Mark Deuschle – President of Navajo – says, is on cornering new markets. "This is a one plus one equals three situation. Maxx HD brings something new to the table in areas where we can serve new shoppers in both our current retail partners and their new channels. Both acquisitions drive our growth and development in the direction our consumers need."
Navajo Incorporated is the designer, manufacturer and distributor of Piranha® Eyewear, Hottips!® Electronics Accessories, Pennzoil® Automotive Supplies, Salute® Barware and is also the largest distributor of Trial & Travel size Health & Beauty products in the USA.
Page Updated Last on: Mar 22, 2018