Ginesys : Providing Retail Marketers With Best-in-town Retail Software Solutions

By: Great Southern Homes
NEW DELHI - March 20, 2018 - PRLog -- Retailers nowadays are face the constant change in business processes, increasing data complexity and evolving requirements, and it is not easy to keep up with these growing trends. The constant changes makes it tough for the existing legacy solutions to be flexible enough to meet the changes in the business needs and requirements. As a non-flexible and an expensive system prevents a business from achieving the optimum customer experience with increased productivity, retailers are aiming to change the existing legacy systems with cost effective infrastructure that are capable of handling the constant shifts in business priorities. One such operation handling application for all types of retail profession is the Retail ERP software, and Ginesys's software is efficient enough to upgrade the retail business by automating the entire process of sales and consumption.

As a leading solution provider for retail ERP software, from production to point-of-sale, Ginesys  delivers a complete suite of services under its solution that includes procurement, inventory, sales and distribution, retail management, point of sale, data analytics, finance and accounts, and ecommerce integration. Ginesys aims to continue building world class internal service capabilities, in a bid to deliver outstanding external service value to its customer.

Journey of Ginesys

Started in 2006, when organized retail was starting with custom solutions, Ginesys developed a generic retail ERP solution keeping in mind the business and operational challenges of Indian retailers and brands. It is the only solution provider in the country to have a specific ERP system having its own product, implementation and after sales support. The company has constantly evolved its product in accordance to the changes in accordance to industry requirements. Expertise in the fashion and lifestyle retailing, and the supermarket segments puts Ginesys ahead of the curve in the competitive market. Ginesys's in-house after sales support have kept the customer retention ration at more than 99% for long. Recently, Ginesys fine-tuned its product according to the GST tax regime.

"This philosophy has allowed us to incorporate the best practices of retail industry into the solution we have. We have grown from a customer base of single retailer, four people and one small office, to 500+ big retailers, 125+ people and 5 offices", the company said.

Ginesys is an end to end retail ERP solution ( provider, which automates all the business operations in the retail value chain, right from the manufacturing to wholesale and to the retailing of the product. Retail operations right from sourcing, replenishment, distribution, promotions, and loyalty programs to POS & billing, all are the integrated part of the system. Supporting businesses right through their journey from a single location single store to a fully fledged retail business with multiple sales channels, Ginesys's ERP not only caters to various business operations of the retailers and brands, but is also handles the different forms of business from MBOs, EBOs and Frnachise stores to SIS and online retailing.

Also, the system is inherited with all the best practices which subsequently is inherited into the business operations of the retailers.

Challenges Faced

When GST was implemented, Ginesys knew that the road ahead of the initial GST era was not going to be easy. Not everybody understood the idea about GST's compliance and return filling. Thus, to help customers adapt the new ecosystem, Ginesys came up with a GST return filing solution, EaseMyGST (, which is fully integrated with Ginesys and will help sort any queries on GST.

Ginesys has rapidly embraced the web in order to make the entire solution work on browsers, mobile & ecommerce integrations and deeper CRM integrations. Also, Ginesys is in the process of rolling out cloud POS.

Meet the Man Behind Ginesys

Leading from the front is the Founder & CEO of Ginesys, Prashant Lohia. Passionate about designing flexible systems that solves business problems by infusing the best practices of the industry, his love for technology driven business efficiency motivated him to start Ginesys and develop country's best retail ERP system. A Retail Software Solutions Expert and a Retail business consultant, Prashant is a CA, CFA and MBA from ICFAI.

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