Analysis of Attitude Towards Healthy Eating in U.K.: Increase In High Fiber and Whole Wheat Grains
The rate of obesity is measured to be higher in U.K. This trend is expected to rise in the coming years. But with this, there is also an increase in health related awareness and consciousness among people. Companies are ready to grab these opportunities that are coming their way in the form of changing lifestyles of people. Most of the leading players have products with high claims over fibre and whole grain. This has intensified the competition in the global as well as regional market. U.K. is witnessing higher rate of people that are inclined towards healthy eating. Such products are also beneficial to companies which are manufacturing it, as it is comparatively costly and provides higher profit margins. The healthy eating habits are an impact of increasing health related issues faced by people, which has made people more conscious about what they eat and what is their lifestyle. There is a sudden shift towards healthy eating habits observed and the trend is expected to continue expanding in the coming years. However, cost will stand strong as a major hurdle in the way company's growth.
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Report Structure and Components
The scope of studying attitude of people in U.K. towards healthy eating is quite wide. Thus, the report consists of various aspects which are analyzed in the process of market analysis. To give a logical flow to all this data, the report is structured in a way that it provides easy understanding to its readers. It starts with market introduction and summary of the report which helps the readers get an idea of what is presented further in the report. It is followed by a market segmentation done on the basis of various parameters, which simplifies the process of market understanding and analysis.
The report's successful analysis has also resulted in a few quick facts which may help companies to stay ahead of each other in the times of tough competition.
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Some of such facts mentioned in the report are:
• People focus more on sugar content, when looking for healthy foods
• New cancer risk warnings have highlighted ultra-processed food
• People, especially older group prefers easy and quick information on products
• Less disposable income results in increased pressure on healthy eating habits
• Increase in number of companies offering high fiber and whole wheat claims
The report offers a brief profile of all the key players that are operating in the industry. It shows the competitive scenario, as to which company is adopting which marketing tactics. It helps the new as well as existing market players to become highly efficient in competing against each other.
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