Roasting Coffee At Home Has Never Been Easier

UBUD, Indonesia - March 13, 2018 - PRLog -- Asher Yaron
Pak Kopi Pte. Ltd.
Tel:  +62 81338725962
asheryaron@outlook.com


March 13, 2018   Bali coffee guru Asher Yaron announced today that he and business partner Raymond Lay will soon be launching a revolutionary new home coffee roaster.

"We're making home coffee roasting a simple and affordable practice," said Yaron.  "This roaster is designed to significantly change coffee making and drinking habits around the world."

Starting with green coffee beans and using the Fluid Bed Roasting technique, the power roaster has a capacity of 120 grams per batch at an average of six minutes per roast.  With a much quicker and cleaner process than traditional drum roasters, it operates with a simple on/off switch, the beans roasted until the desired color is achieved; light, medium, or dark. "What we're seeing is the emergence of the Fourth Wave in coffee," Yaron said, referencing the transition in coffee epochs.  "Coffee drinkers are finally starting to care about the effect of the drink -- the energy and the clarity it gives them -- as much as they do about taste. Roasting, brewing and then drinking coffee in quick succession improves the effects significantly."

At a price point of USD $300 (which includes 1 kilo -- 2.2 lbs. -- of green coffee), it is estimated that a typical retail café customer will see an average savings of more than $1000 annually.  A demo of the product is found at https://www.youtube.com/watch?v=gwQVIpk22Mo&feature=s... .



Mr. Yaron, with over ten years of experience as a coffee roaster, is the inventor, manufacturer and distributor of a commercial coffee roasting machine used by chefs and cafes around the world. The author of Coffee - The Fourth Wave; A fresh roasting revolution, his TEDx talk on micro-roasting in 2012 is one of the most popular coffee talks of all time. He also maintains the YouTube channel Coffee University. Together with his partner Raymond Lay, an experienced high-tech entrepreneur in Singapore, Yaron has a strong commitment to sustainability that affects every aspect of every decision.

Mr. Yaron's company, Pak Kopi, Pte. Ltd., will also provide green coffee in 3 and 5-kilo bags and plans to offer a full range of coffee making equipment and supplies.

Submitted by Dan Aronovic, PR Manager
Tel: +972 9 899 5813
Cell: +972 50 799 1121