BlueVenn Relevance conference explores the latest in personalization technologies

BOSTON - March 12, 2018 - PRLog -- Customer Data Platform provider BlueVenn invites marketers to attend BlueVenn Relevance this week. This free, online, one-day event aims to educate marketers about the exciting new technologies enabling brands to create timely, personalized offers and content for their customers.

BlueVenn Relevance, taking place on March 14, 2018, 10am-1pm EDT (2pm-5pm GMT), consists of three live, back-to-back presentations and demonstrations from multi-channel personalization technology experts. These sessions discuss topics relating to the creation and delivery of data-driven, real-time, contextually relevant experiences.

The first session, from personalization technologists Fresh Relevance, discusses how social proof and real-time marketing can work for your brand.

This is followed by two presentations where registrants will discover how to create targeted, personalized experiences, as well hear an informative case study about Subaru UK. Here, participants will learn how distributors for the automotive brand, IM Group, created a personalized marketing campaign at a national scale that had an exceptional effect on the performance of its dealer network.

"Creating personalized, one-to-one engagements across online and offline channels with customers is a key objective for marketers. However, many are unsure how best to start, or how implementing such strategies can really benefit their business." Anthony Botibol, Marketing Director at BlueVenn.

"Our aim for BlueVenn Relevance is to showcase easy-to-implement technologies that help marketers to understand what can be achieved through personalization."

Registrants to BlueVenn Relevance will also receive a complimentary copy of the Real-Time Marketing Tactical Guide to download, along with a pass to access all three sessions.

BlueVenn Relevance takes place on March 14, 2018, 10am-1pm EDT (2pm-5pm GMT) and is completely free to join. Attendees require only a single registration to access all three of the live webinars. You can sign up now at www.bluevenn.com/relevance.

About BlueVenn

BlueVenn provides multi-channel campaign management software to over 400 clients across the world, enabling marketing teams to quickly and easily analyze their customers, execute campaigns and improve customer journeys across all available channels.

As a Customer Data Platform, the BlueVenn browser-based tool collects, structures and analyzes infinite data sources into a Single Customer View. This empowers everyday marketers to orchestrate real-time, personalized, multi-channel customer journeys and campaigns.

BlueVenn has headquarters in the US and the UK, serving clients across 15 countries. For more information, visit www.bluevenn.com.