Wellington Whiteboard Video Marketing Service

WELLINGTON, New Zealand - March 8, 2018 - PRLog -- Online video marketing is growing rapidly, and some companies have jumped into the medium, having videos made for them to promote their products, and services. However, many companies are still reluctant to take the step forward. One of the problems for them is knowing which type of online video to choose from the wide range of different styles.

Why is online video so important? The main reason is that online video accounts for nearly two-thirds of all Internet consumer traffic. Further, Cisco forecasts that video will rise to 80% of all Internet traffic in 2019, bearing in mind that total traffic will increase by 33% in that time. One of the reasons for the increase in online video traffic is the use of mobile devices making it easy for people to watch short videos online wherever they are.

Other research reinforces the need for business to market with video. For example, video on social media is likely to be shared 1,200% more than static images. 82% of B2B buyers viewed five or more pieces of content before buying, and 70% B2B buyers watch a video before making a purchase.

Another important detail to understand is that 68% of videos are watched without sound, especially on mobile devices. One style of video that overcomes that problem is the hand-drawn whiteboard style of video.

Clearly online video is essential for any small- or medium-sized business. However, many business owners think that video marketing is difficult, and are not sure about what style of video to use.

Owner of GIG Internet Marketing, Andrew Haddleton, said, "Whiteboard videos are very effective at getting your message across. People are not overwhelmed by excessive content, or lots of distracting photos so it is easy to understand what you are saying. Of course, this style also gets over the problem of sound being turned off for two-thirds of videos. Additionally, people are used to reading black text on a white background so it is a platform people can easily recognise."

Andrew went on to say that the motion of the hand writing the text is visually engaging but not overwhelming which leads to this type of video being amongst the most effective.

For more information on Wellington whiteboard video marketing (https://onlinevideos.co.nz/) for your business, contact Andrew at Online Videos (https://onlinevideos.co.nz/).