2018 Thought Leadership Marketing Survey Launched by BizTechReports and Mindshare Capture Consulting
Participating High-Tech Industry Marketers to Receive Results on Current Activities, Future Plans and Evolving Investments to Support Consultative Content Initiatives
"Understanding how Thought Leadership is used as part of the marketing mix is very important in today's competitive landscape," says Bryan Reksten, Business Development Director at Mindshare Capture Consulting. "Innovative service offerings are table stakes, so executives want to work with trusted advisors that clearly understand their unique market challenges. This survey will shed light on how companies are cultivating thought leaders in their organizations, so they can participate in a market dialogue that will engage executive audiences and build trusted partner relationships."
The study will focus on how companies are applying different strategies and methodologies in the context of increasingly sophisticated content marketing campaigns.
The survey is completely anonymous. Marketing professionals and executives who participate will have the option to opt-in to receive a "pre-publication"
To take the Thought Leadership Marketing survey visit the following link:
About Mindshare Capture Consulting
Mindshare Capture Consulting (MCC) is a strategic communications agency that works with organizations who serve dynamic markets with complex solutions. These are the audiences that reward "trusted advisors" who offer clarity and confidence in confusing and constantly changing environments. MCC develops – and methodically promotes – compelling thought leadership messages for the media, analysts, and influencers that audiences depend on to make decisions. MCC expands meaningful awareness of who you are, what you do and why you should be a part of your target-audience's future. (www.mindsharecapture.com)
BizTechReports is an independent reporting agency with offices in the Washington, DC area. We analyze user trends in business technology. Our reports explore the role that technology products and services play in the overall economy and/or in specific vertical industries. It is the mission of BizTechReports to put enterprise technologies into a context that business decision-makers can understand and appreciate. (www.biztechreports.com)