17th Annual Monterey Beer Festival to be held on Saturday, July 7, 2018

MONTEREY, Calif. - March 5, 2018 - PRLog -- Save the Date and Cheers to Beer! Locals and Visitors can take a fun "beer-cation" and celebrate the 4^th of July weekend at the 17^th Annual Monterey Beer Festival, returning to the beautiful Monterey County Fair & Event Center on Saturday, July 7th. Bring your friends, spouse, significant other, cousins or just make some new friends at this friendly fun festival! A not-to-be-missed event for anyone 21 and over, the Monterey Beer Festival benefits the Monterey County Fair Heritage Foundation (a 501c3 non-profit organization – Tax ID #77-0402426).

Celebrating its 17^th year on the Monterey Peninsula, the Monterey Beer Festival will be held on Saturday, July 7, 2018 at the Monterey County Fair & Event Center, 2004 Fairground Road, Monterey, CA 93940 (enter Gate 5), (831) 372-5863 (tel:%28831%29%20372-5863) email: heritage@montereycountyfair.com website: www.montereybeerfestival.com. (12:30 p.m. - 5:00 p.m. for General Admission with 11:30 a.m. early entry for VIP Ticket Holders), but will ultimately be available via the website, www.montereybeerfestival.com. Currently tickets are available on https://www.eventbrite.com/e/monterey-beer-festival-tickets-42959675546?aff=eac2

The Monterey Beer Festival attracted 5,000 attendees last year who enjoyed tasting an array of outstanding beer and food.  In addition to many new beers to delight the senses and please your palate this year, the Monterey Beer Festival will feature music from several live bands, special VIP ticket holder benefits, all in a totally fun, relaxed party atmosphere at the Monterey County Fair & Event Center.

Suds and Food Sampling!

Taste the very best beer from around the globe from your very own souvenir Monterey Beer Festival tasting pilsner included in with admission.  The festival will provide hundreds of beers to sample plus a variety of delicious food available to pair with your beer of choice. Find some new favorite beers! There will be lots of new local craft beer choices, too plus special festival suprises. More details will be coming soon!

Fabulous VIP Area

Take advantage of the VIP entry that will allow early access. VIP ticket holders will have their very own private area to beat the lines in the general festival area. They'll also have access to private restroom facilities adjacent to the Monterey Room. Back by popular demand will be Donut Pairing featuring four flavors of delicious donuts from the legendary Red's Donuts in Monterey and Seaside, plus other benefits to be announced.

Great Live Entertainment

The entertainment schedule on the Main Stage will feature several great live bands (to be announced).

Tickets – General Admission and VIP

All ticket holders will receive a Monterey Beer Festival souvenir beer pilsner glass.

Getting thirsty? Buy your tickets soon and the on sale date will be announced shortly.

General Admission Presale Price (through July 7, 2017) is $45 or $50 at the gate. https://www.eventbrite.com/e/monterey-beer-festival-tickets-42959675546?aff=eac2

Tickets will later be available in the online store at www.montereybeerfestival.com.

VIP with 11:30am early admission Presale Price (through July 7, 2017) is $70 or $80 at the gate.

VIP Ticket holders will have VIP Area In and Out privileges and private restrooms.

Designated Driver Admission Price is $20 brings someone there for the fun but not the alcohol to get you home safely.  The Monterey Beer Festival encourages all patrons to drink responsibly.

Parking is $10 on site or nearby on Fairground Road.

All Ticket holders must be 21 and over and show a current ID. Buy your tickets early and enjoy a great discount!  Donations are tax deductible, (Tax ID # 77-0402426).

Sponsorships are available

Take advantage of great community sponsorship opportunities! Sponsors will build the loyalty of new customers by supporting this upcoming non-profit event which attracts thousands of attendees with the average age 21-40. They'll gain outstanding visibility and very unique benefits through your valued sponsorships and support of an important resource in Monterey County!  Sponsors will also reach thousands of people!  A limited number of sponsorship opportunities are available with many great unique benefits. Please call Wendy Brickman at (831) 594-1500 (mailto:%28831%29%20594-1500) or email brickman@brickmanmarketing.com  for more information.

Monterey County Fair Heritage Foundation

The Monterey County Fair Heritage Foundation supports the functions of the Monterey County Fair & Event Center and its mission. Primarily, the Heritage foundation funds capital improvements at the Monterey County Fairgrounds and youth scholarships. The community is urged to join the Monterey County Fair Heritage Foundation and receive great VIP benefits at the upcoming Monterey County Fair and all of the Heritage Foundation events throughout the year. Become a member of the Monterey County Fair Heritage Foundation and receive discounted ticket prices as well as other member benefits. To become a member log on to www.montereycountyfair.com/heritage-foundation.

Craft Brewing is still going strong! Here's some background information and stats:

Craft brewers are still growing, according to the recent 2017 end of-year data released by the Brewers Association (BA)—the not-for-profit trade association dedicated to small and independent American brewers:

"Strong brewery growth, increased beer tourism and the launch of the independent craft brewer seal—with more than 2,700 craft brewers signed on—were all part of a watershed year for craft beer in 2017. The Brewers Association (BA) —the not-for-profit trade association dedicated to small and independent American brewers—looks back on the defining beer moments of the year."

"Craft brewers continue to thrive, if at a slower pace, fueled by a passionate community dedicated to bringing innovation, jobs and beer across America—on Main Street and beyond," said Bart Watson, chief economist, Brewers Association. "Today, 83 percent of the population lives within 10 miles of a local brewery, meaning that the positive impact of breweries is being felt in communities all over the country."

For more information about the Monterey Beer Festival, go to www.montereybeerfestival.com.