My Mountain customization program kicks off
Seven conservation organizations to benefit from artistic offerings
By: The Mountain
The just-launched "My Mountain" customization program gives The Mountain's growing legion of art-wearing fans the ability to choose their favorite design and put it on a T-shirt in the color and style of their choosing.
While The Mountain has always boasted hundreds of eye-popping options for customers to choose from, the choices were limited to specific designs on specific colors of shirts. The "My Mountain" program exponentially opens the possibilities, allowing consumers to put their favorite art on their favorite canvas (body style of shirt) with their favorite palette (color).
Initially, "My Mountain" will start with almost 100 of The Mountain's most iconic designs – from classic wolves to Dean Russo's pets. Each design will be offered in up to eight colors, and available in unisex, women's, and children's sizes.
"More than half our customers have told us they want more color choices," said Kenny Ballard, president of The Mountain. "The 'My Mountain' program certainly opens up the color options. If, for instance, your favorite wolf design was only available on a blue shirt, you now have the option of putting that on another color of shirt."
Retail price for shirts purchased in the "My Mountain" program will be the same as the standard issued shirts, starting at $22 for adult unisex and women's tees, and $16 for kids tees.
By early autumn, The Mountain is expected to have 300 designs available in the on-line "My Mountain" program, as well as additional body styles like hoodies and long-sleeved tees.
ABOUT THE MOUNTAIN: The Mountain (https://www.themountain.com) is an art lifestyle brand that collaborates with more than two dozen artists and an internal art team to design and manufacture T-shirts, hats, tote bags and more. With an established legion of fans (#MountainTribe)
Pale Morning Media