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Campaigner® Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further
New feature extends personalization capabilities beyond email and offers comprehensive campaign management
"In today's increasingly competitive marketing landscape it's more important than ever for marketers to personalize content to reflect the individual tastes and preferences of their customers," said EJ McGowan, Vice President and Managing Director at Campaigner. "Where views and open rates have long been the standard for email marketing measurement, marketers must now demonstrate true engagement with customers. Our new Landing Pages feature enables just that and helps marketers craft personalized end-to-end campaigns, driving real ROI for their businesses."
Marketers can easily create hosted Landing Pages that integrate directly with their email marketing content on the Campaigner platform. They can merge existing contact information and related content to create Landing Pages that present unique content to each page viewer, for a tailored and personalized experience in a rich medium beyond email. The campaign-specific pages can direct customers and prospects to complete a specific call to action, including completing a purchase, subscribing for content, downloading digital materials or providing additional information.
"Marketers today demand comprehensive tools that enable them to consolidate and simplify their technology stack," said Seamas Egan, Director of Marketing and Sales at Campaigner. "With our hosted Landing Pages solution, email marketers have another tool in their belt to take their campaigns one step further without using disparate resources."
Campaigner Landing Pages include pre-designed templates as well as a full HTML editor so content creators can design fully customizable content that meets any brand guidelines. The solution features tracking and reporting capabilities for marketers to monitor views, clicks, subscribes, conversion rates and bounce rates – offering a complete view of a campaign's performance and customers' engagement.
For more information on Campaigner's Landing Pages solution, visit: www.campaigner.com.
Campaigner is a robust email marketing solution built by marketers to help small, medium and large businesses strengthen customer relationships and drive sales. Features include professional email campaign creation, industry-leading A/B split testing, advanced list management and segmentation tools, targeted email autoresponders and workflows, powerful API and CRM integration, and detailed campaign reporting. White label solutions are also available for resellers, agencies, and franchises. Campaigner is a brand of the j2 Cloud Services division of j2 Global, Inc. and a registered trademark of j2 Global Canada, Inc. Learn more at www.campaigner.com.
About j2 Global
j2 Global, Inc. provides Internet services through two segments: Business Cloud Services and Digital Media. The Business Cloud Services segment offers Internet fax, virtual phone, unified communications, hosted email, email marketing, online backup and CRM solutions. It markets its services principally under the brand names eFax®, eVoice®, Onebox®, FuseMail®, Campaigner®, KeepItSafe®, Livedrive® and LiveVault®, and operates a messaging network spanning 50 countries on six continents. The Digital Media segment offers technology, gaming, lifestyle and healthcare content through its digital properties, which include PCMag, IGN, AskMen, Speedtest, Offers, ExtremeTech, Geek, Toolbox, Techbargains, emedia, Salesify, Everyday Health and others. As of December 31, 2016, j2 had achieved 21 consecutive fiscal years of revenue growth. For more information about j2, please visit www.j2global.com.
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