Southern California Business Women Brings New Dimension to Black Travel

with cultural travel accessory empowerment brand… Noir Girl Magic™
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African American


Los Angeles - California - US


LOS ANGELES - March 2, 2018 - PRLog -- With the mantra, "You deserve travel options you can identify with," Noir Girl Magic™ has become more than a hashtag. On Wednesday, February 28, 2018 Noir Girl Magic™ completed phase one of its pre-launch campaign and moves into phase two on Monday, March 5th when the formal naming of the Noir Girls will take place and the pre-sale will go public. Announcement streams live at 4:00pm PST / 7:00pm EST on Noir Girl Magic's Facebook page.

Noir Girl Magic™ is the travel accessory brand of eBiz Travel, a travel agency concentrating on  international escorted group travel experiences. African American travelers are overlooked in mainstream travel industry marketing. Travel Pulse's Brian Major in his article, "Targeting African American Travelers," likened marketing to Black travelers to the main character in Ralph Ellison's book, "The Invisible Man." Major states, "Ellison's masterpiece aptly describes the relative lack of comprehensive data we have on Black American travelers' preferences, desires, and expectations." Black travelers have felt invisible.

Edwina Warder, Founder and CEO of eBiz Travel, also an avid traveler, understands the feeling of being invisible when "traveling while Black." Ms. Warder tailored eBiz Travel to provide travelers more attention, education, interactive experiences and to feel safe by openly addressing the best ways to "travel while Black."

Mr. Major ends his article by stating, "Destination marketers who can find creative ways to reach African American travelers will be positioned to reap significant profits from this lucrative, but, little understood consumer group." Well, Edwina Warder has leveraged this opportunity. Beyond crafting superior creative international travel experiences, she created Noir Girl Magic™. The brand addresses African Americans' innate desire to reflect their culture beyond their skin when traveling abroad. Edwina shares, "Except for Africa, globetrotting Black folk in small groups stand out when traveling internationally. While it's par for the course, we are subject to cultural misnomers and assumptions as we move about adorning Eurocentric brands. It wasn't until I discovered this "must have" luggage piece that bore the silhouette of what I thought a Black woman, was my thirst to reflect our culture in travel accessories realized."

From digital luggage scales, carry-ons, and fly cosmetic bags that double as packing cubes to comfortable fashion adorning travel epitaphs, Noir Girl Magic™ weaves Black culture in travel necessities and accessories. Visit and

Media Contact
Jacqueline Taylor-Adams
8775527012, x1111
Tags:African American, Travel, Accessories
Location:Los Angeles - California - United States
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