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Southern California Business Women Brings New Dimension to Black Travel
with cultural travel accessory empowerment brand… Noir Girl Magic™
By: eBiz Travel
Noir Girl Magic™ is the travel accessory brand of eBiz Travel, a travel agency concentrating on international escorted group travel experiences. African American travelers are overlooked in mainstream travel industry marketing. Travel Pulse's Brian Major in his article, "Targeting African American Travelers," likened marketing to Black travelers to the main character in Ralph Ellison's book, "The Invisible Man." Major states, "Ellison's masterpiece aptly describes the relative lack of comprehensive data we have on Black American travelers' preferences, desires, and expectations."
Edwina Warder, Founder and CEO of eBiz Travel, also an avid traveler, understands the feeling of being invisible when "traveling while Black." Ms. Warder tailored eBiz Travel to provide travelers more attention, education, interactive experiences and to feel safe by openly addressing the best ways to "travel while Black."
Mr. Major ends his article by stating, "Destination marketers who can find creative ways to reach African American travelers will be positioned to reap significant profits from this lucrative, but, little understood consumer group." Well, Edwina Warder has leveraged this opportunity. Beyond crafting superior creative international travel experiences, she created Noir Girl Magic™. The brand addresses African Americans' innate desire to reflect their culture beyond their skin when traveling abroad. Edwina shares, "Except for Africa, globetrotting Black folk in small groups stand out when traveling internationally. While it's par for the course, we are subject to cultural misnomers and assumptions as we move about adorning Eurocentric brands. It wasn't until I discovered this "must have" luggage piece that bore the silhouette of what I thought a Black woman, was my thirst to reflect our culture in travel accessories realized."
From digital luggage scales, carry-ons, and fly cosmetic bags that double as packing cubes to comfortable fashion adorning travel epitaphs, Noir Girl Magic™ weaves Black culture in travel necessities and accessories. Visit www.noirgirlmagic.com and www.ebiztravel.net.