Ivory Ella Fans Stampede to Stores
Ivory Ella Apparel Available for the First Time in Brick and Mortar Stores
By: Ivory Ella
Ivory Ella targets young women, ages 14 to 22. With 1.4 million followers on Instagram, and 1.2 million visitors a month to the brand's e-commerce site, www.ivoryella.com, the brand has strong national recognition.
"We established our company with the intent to build a successful business, give back, and inspire other brands to follow", stated John Allen, co-founder of Ivory Ella. "We launched the Ivory Ella apparel line on our e-commerce site in 2015 and have been able to donate over $1.6 million to SaveTheElephants.org and other causes, so far. Expanding our apparel line into department stores will enable us to continue to increase our donations in the coming years."
Von Maur is the first department store chain to offer the Ivory Ella apparel line in its stores. "We are thrilled to be able to carry Ivory Ella apparel, which is performing very well for our stores", stated Joanna Powers, GMM, Feminine Apparel at Von Maur. "The brand makes it easy for young women to make a difference in the world through the simple purchase of an item they love and will wear proudly."
The core Ivory Ella apparel line features soft, loose and comfortable tees, hoodies and loungewear, which is on trend for the brand's demographic. Part of the brand's magic is that its designers seek out the beauty in the world and strive to make it last. Exotic destinations, whimsical adventure, late nights under the stars and early mornings watching the sunrise all contribute to the creation of prints for the brand.
ABOUT IVORY ELLA:
Ivory Ella is a lifestyle brand created to help save the elephants by offering great products for a worthy cause. A portion of the company's profits goes directly to SavetheElephants.org, a world-renowned foundation that is working to stop illegal ivory poaching and to help control other threats that are endangering elephants. More information can be found at www.ivoryella.com. For retailers interested in carrying the Ivory Ella line, and for licensing inquires, contact www.arabellaenterprisesllc.com.
Arabella Enterprises, LLC