Company's Visibility Will Increase With Powerful Publicity
If you're wondering what exactly should be covered in a press release, think along the lines of "newsy" and interesting topics. Examples include: your online presence; important information and tools regarding a change in management or the business components you offer; special information that can be obtained online; any proprietary product or methodology that you offer through your consulting services; the announcement of articles, events and appearances;
A publicity campaign that uses press releases should begin with a master plan. The more newsworthy you make your company, the more coverage you'll get.