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Interactive Mobile In-Game Advertising Boosts Brand Sentiment
A Fresh Approach to Mobile Game Advertising is a Big Win for Brands
By: Disrupted Logic Interactive Inc
Although mobile advertising has been around for awhile, annoyance with ads continues to grow. Mobile gamers complain that ads interrupt, stop or interfere with their experience, makes games slower or impacts loading times, and exposes them to too many ads.
Most game players indicate they use an ad blocker, and once taken away by an ad, very few will return to a game. The end result is that advertisers fail to reach their target audience and risk creating negative brand sentiment.
According to Business Insider, 62% of mobile device users have installed and use an ad blocker to stop unwanted advertisements and interruptions. PageFair's 2017 Adblock Report shows that mobile ad blocking is growing explosively with a 40% increase of installations.
With the number of ad networks offering mobile ad placements, game developers have become more cautious about implementing advertisements within their games. Most developers see ads as a necessary evil to earning money in a highly competitive environment where most games are offered free of charge. The concern about player retention is justified: abandonment rates can reach over 60% due to poor ad interactions. But, more importantly, developers are concerned about how ads impact a player's overall game enjoyment and experience.
"In 2010 Steve Jobs challenged our industries to make ad experiences better," said Tom Raycove, Chief Executive Officer of Disrupted Logic. "We accepted that challenge. Video games are deeply engaging and players are 100% immersed. With ctalyst, players seek ads instead of avoiding or blocking them. ctalyst is a winning solution for everyone."
Designed to connect advertisers with audiences in a positive, fun, and engaging way, Disrupted Logic's https://www.ctalyst.com offers a new kind of experience without interrupting the entertainment or slowing down the game. It's done by embedding interactive ads into the game, much like a character or an object, as a part of the unblockable game play.
For advertisers this means positive brand sentiment through in-game exposure resulting in millennial retail dollars. For developers it means a risk-free revenue opportunity without sacrificing their audiences. And for gamers, it means enjoying a game with ads that don't interfere or interrupt.
About Disrupted Logic
Disrupted Logic Interactive Inc. http://www.disruptedlogic.com, specializes in artificial intelligence, machine learning, and big data software development. ctalyst®