Email Marketing: 3 Tactics You Need to Try Today

ROCHELLE PARK, N.J. - Feb. 9, 2018 - PRLog -- Email marketing has been around since the beginning of internet marketing. Sending promotional offers through newsletters and bulk emails is still very effective, despite the millions of spam emails being sent every day. The challenges are bigger and more difficult to overcome, but they are what makes email marketing interesting.

You can't rely on developing a large mailing list and hoping to convert a small portion of that list into customers. This is an ancient strategy that needs to be updated. Today's email marketing is about precision, and these three tactics are the ones you need to try.

Segmentation and Grouping
Look into the best email marketing platforms and you will find that all of them now support grouping or segmentation. Email marketing is much more delicate than it was a few years ago. You need to send personalized messages that meet the specific requirements of the recipients perfectly. This is where segmentation comes in handy.

You can now divide your mailing list based on many parameters and fine-tune the content of your marketing campaign to suit specific audience segments perfectly. You can even have the system construct highly tailored emails based on the parameters you set for the audience segment. A more tailored newsletter content equals a higher user engagement.

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Small but Effective
Another old strategy that many businesses still maintain is creating a large mailing list just for the sake of having a large mailing list. Sure, thesheer volume is appealing. Having a mailing list with 100,000 recipients is an achievement on its own. The size of your list, however, doesn't always guarantee success and effectiveness.

Instead of growing the size of the list, you can expect abetter return on investment (ROI) by focusing on maintaining an effective list. Use hufforbes.com to make sure your emails are received by the right people, mainly those who actually make purchase decisions. Keep an eye on bounced emails and unread ones so that you can remove the recipients from your list.

Make It Personal
Top email marketers have used strings for a long time. In fact, the technology behind the use of strings or parameters in email marketing has come a long way. Today, you can create an email that feels personally written and highly tailored for every mailing list recipient. Take the extra steps and personalize the experience for better effectiveness.

You can go so much further than adding $first_name to the start of the email. Similar to segmenting the audience, sections of the email can be tailored to theindividual recipient. Platforms such as MailChimp will even accept variables from other services or systems, which means you can use parameters such as purchase history, social media engagements, and even custom notes to fine-tune the whole email marketing experience for every specific user.

To make it even better, you don't have to do these things manually. All of these tactics can be fully automated with the help of top email marketing platforms and services. Integrate the system with other solutions you use in business operations and the updated email marketing tactics we covered in this article will be even more effective.