Global Entertainment Technology, Inc. CEO Dain Schult, Tackles Programming Development of NOW
GET CEO, Dain L. Schult, commented, "We're beginning the process of creating programming for Millennials. This requires younger programmers and a totally different mindset than what the "old school/old-head"
"All of this, however, reminds me of the segment from Kahil Kilbran in the Prophet where he says, 'Your children are not your children. They are the sons and daughters of Life's longing for itself. They come through you but not from you, and though they are with you, yet they belong not to you. You may give them your love but not your thoughts. For they have their own thoughts. You may house their bodies but not their souls, for their souls, dwell in the house of tomorrow, which you cannot visit, not even in your dreams. You may strive to be like them but seek not to make them like you. For life goes not backward nor tarries with yesterday.'
"So that's why even input from Radioactivity and Influentia will be limited and muted with this kind of programming. Millennials are spending about the same amount of time listening to traditional radio as they were a year ago—even with a wealth of new media fighting for listening time and attention.
"The truth of today's state of the media is that the adding of new contributions has actually stimulated increased listening." Radio still reaches more people 18-34 than any other medium. So, with that in mind, we're starting with a format that has the working title, NOW. I'm not sure whether that will end up being the actual moniker, but it certainly describes what will be going on with the music and the programming.
"According to Nielsen (formerly Arbitron) Millennials are progressively taking advantage of streaming and other forms of digital musical entertainment. But this isn't coming at the cost of traditional radio listening. Recent Nielsen Total Audience Reports - the reach of digital radio has increased among both Millennials and other older demos since 2012, but the weekly reach of AM/FM among Millennials remains 93%.
"Millennials are the second-largest generation in the US now. They have disposable incomes through which they have begun to exercise their spending ability which all begins with digital engagement especially on smart phones and pads.
"The research tends to show that the reality of today's media situation is that the addition of new offerings has actually inspired increased consumption and yet radio reaches more people 18-34 than any other medium. Can't get too deep on details just yet about the secret sauce recipes being cooked up. It's safe to say, however, that it will be game changing in a number of ways and certainly not your father's radio station."
For more information about NOW you can contact Dain Schult, GET's Chief Executive Officer.
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This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and section 21B of the Securities and Exchange Act of 1934, as amended. Readers are cautioned not place undue reliance on these forward-looking statements, which are only predictions and only speak as of the date hereof. Forward-
These risks and uncertainties could cause the Company's actual results, once it's fully operational and trading, to differ materially than those indicated in the forward-looking statements.
Management regularly provides news and additional information believed to be true and accurate at the time of dissemination but has no requirement to modify, comment or change in the future should circumstances change or information prove to be inaccurate for any reason. This is not a solicitation for funding or investment in the Company. Additionally, GET makes every effort to comply with all applicable laws.
("NOW, [SM]" is a servicemark of Global Entertainment Technology, Inc., © Copyright 2018 Global Entertainment Technology, Inc., All Rights Reserved)
http://www.getglobalentertainmenttechnology.com (Link to GET's corporate website)
http://www.dainschult.com (Link to more information about Dain L. Schult)
Global Entertainment Technology, inc.
Dain Schult, CEO