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Oriental Pearl Entertainment Joins Schubros To Launch New Brewery In Tianjin China
By: Schubros Brewery
The new Tianjin brewery is a result of a joint venture between Schubros and Oriental Pearl Entertainment, a company that operates a chain of karaoke bars and health clubs. Construction of the upcoming brewery will begin in Q2 2018. The location of the 1000 square meter facility will be in Tianjin, a city southeast of Beijing. It is expected to open later this year. To start, the brewery will be built out to accommodate a capacity of 4000 to 5000 barrels. Schubros will produce a variety of beers from this location including new exotic fruit-flavored beers along with its core four and seasonal craft beers.
Carl Yu, Director of SFEBB and Schubros Tianjin said, "We're excited to work with Schubros to bring unique American craft beers to Tianjin. "In seeking a partner to make this venture a reality, we were looking for one that understood the local Chinese market and had a track record of success. Schubros was the perfect fit due to its history of leadership and traction in Asia."
"Schubros already has distribution in China, so the next natural step was to build out a brewery in Tianjin, said Ian Schuster, CEO of Schubros Brewery. "We're very excited to join Oriental Pearl Entertainment to bring the people of Tianjin a unique American craft beer experience that embraces the unique flavors and tastes of the region."
In launching this and other initiatives as part of its Asian expansion, Schubros is creating a new subsidiary, San Francisco East Bay Brewing Company, (SFEBB). To fund this new subsidiary, a crowdfunding campaign is currently underway through Wefunder (https://wefunder.com/
More About Schubros' Asian Expansion
Schubros is expanding its production, import and distribution of its craft beer in China, Japan, Vietnam, and India. In addition to this initiative, the company has plans to build out several breweries in specific cities across these countries that will cater to local markets.
About Schubros Brewery
Schubros Brewery was founded in 2011 and strives to elevate beer enjoyment to the highest level, Schubros believes in creating the ultimate epicurean experience through its purposefully crafted beers.
Guided by three core values – community, responsibility and quality, Schubros is committed to preserving the purity of its brands, investing in green technology and using all-natural and organic ingredients. Schubros Brewery participates in community events and hires locally whenever possible. Schubros supports a variety of local and national causes including local area schools, and military veterans. Schuster is himself an ex-Naval Officer. For more information about Schubros, please visit www.schubrosbrewery.com or call (925) 786-2232.