Perfect Dealership: Surviving The Digital Disruption

NEW YORK - Feb. 5, 2018 - PRLog -- Max Zanan, automotive retail expert, entrepreneur, author, educator, and owner of Total Dealer Compliance, this week announced his official automotive dealership survival guide, Perfect Dealership, is officially available on Amazon, Audible, and iTunes for all dealership owners and employees across the country.

Written to provide information, education, and resources to all dealership owners struggling to wrangle in consumers today, Perfect Dealership provides tips for assembling the most productive team, adopting digital retail to increase sales, generating F&I profits while reducing cancellations, and the list goes on.

"With margins shrinking from new car sales today, dealerships, now more than ever, should be focusing on convenience and transparency this year," said Zanan.  "Compliance and transparency usually go hand-in-hand."

Going onto add that F&I is one of the least transparent departments in the dealership.   "It is time at the very minimum to display F&I products online."   Max Zanan stated he is a big proponent on proactively taking action right now before it's too late.

Perfect Dealership also provides tips for all departments of a car dealership such as Sales, BDC, F&I, HR, IT, and Parts & Service to improve their operations.  Becoming customer-focused, transparent, and convenient is mission-critical to the survival of automotive retail industry.

"One of the major reasons I wrote the book is because the trajectory for car dealerships is not good as it stands right now," said Zanan. "Companies like Amazon and Uber are responsible for the shift in consumer buying habits.  Dealers need to make the necessary adjustments before a company like Amazon gets into car sales."

"The automotive retail industry is under more pressure than ever today," said Max Zanan. "I am asking that all dealership owners consider reading this comprehensive training manual, the first of its kind posed to save the automotive retail industry as we know it today. Spread the word, and consider adopting the Perfect Dealership blueprint today."

Zanan is an automotive retail veteran with experience in running dealerships, F&I income development, and compliance.  Total Dealer Compliance provides onsite compliance audits and online compliance training for car dealerships across the country.