Super Bowl Ads Matter @ 5.1 Million Per Half Minute

NASHVILLE, Tenn. - Feb. 1, 2018 - PRLog -- Thirty-second spots during the 2018 Super Bowl (LII) are selling for "just north" of $5 million, which is close to the same as ads from 2017. The Super Bowl will be broadcast on NBC from U.S. Bank Stadium, Minneapolis Minnesota on Feb. 4, 2018.

Calling the game will be play-by-play announcer Al Michaels, former Cincinnati Bengals wide receiver and current color commentator Cris Collinsworth, and sideline reporter Michele Tafoya. Joining Tafoya will be Heather Cox, who will call her first ever Super Bowl in her first two seasons with NBC Sports.

The Pepsi sponsored halftime entertainment features Justin Timberlake will be the featured performer. Timberlake performed in two previous Super Bowls: Super Bowl XXXV in 2001 as a member of NSYNC, and Super Bowl XXXVIII in 2004 with Janet Jackson, and was part of the "Wardrobe Malfunction" incident.

Neilsen Ratings 2017: According to results from The Nielsen Company, the broadcast of Super Bowl LI (2017) on CBS had an average audience of 111.3 million viewers, and was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating. Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI. In regard to the social nature of the big game, Nielsen Social noted that there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to "Super Bowl LI: New England Patriots vs. Atlanta Falcons" on Sunday, Feb. 5, 2017, according to Nielsen.

Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons. On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean's "Cleaner of Your Dreams," Audi's "Daughter," and Buick's "Pee Wee Commercial with Cam Newton & Miranda Kerr" (excludes TV and movie trailers).

In the age of YouTube, Facebook and Instagram, why are marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad? It's simple. The NFL's marquee event is TV's biggest game in town, and nothing else even comes close.

"A lot of the trends that we've seen in the media world over the past decade have only made the Super Bowl more important," said Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management.

Calkins, who has studied Super Bowl commercials for years, said the game bucks advertising trends in an important way. While network TV ratings are struggling, the NFL championship remains the best way to reach as many people as possible at once.

About 112 million people watched last year's matchup between the New England Patriots and the Atlanta Falcons. More than 61 million tuned in for the post-game show, according to Nielsen.

Other NFL playoff games trailed the Super Bowl by tens of millions of viewers. The only non-football telecast to crack the top five most-watched events was the Academy Awards, which was watched by a comparatively paltry 34 million people.

The Super Bowl is also just as much about the commercials as it is about the game itself.

"There's a symbolic nature of Super Bowl advertising that just isn't the same as other platforms," Calkins said. "A Super Bowl ad used to be a Super Bowl ad, but over the past decade, it's really become a two-week extravaganza."

Watch the Ads of the 2017 Super Bowl 51 (LI) (http://superbowl-ads.com/2017-super-bowl-li-51-ads/) and remember your favorites and preview some new killer 2018 Ads

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