Technicolor's Kirk Barker Discusses High Dynamic Range's Transition from Trial and Field Tests in 2017 to Full Scale Production in 2018

Technicolor's trial period proved a treasure trove of insight for how to create cost-effective, quality HDR productions, how to capture a director's intent and perspective, how to shade the cameras correctly and how to really get the most out of HDR. We're still learning, but as we move into 2018, HDR will start to gain more momentum beyond trials.
By: Technicolor
 
Kirk Barker, Technicolor
Kirk Barker, Technicolor
ATLANTA - Jan. 29, 2018 - PRLog -- The broadcast industry's high dynamic range (HDR) trials of 2017 will shift to commercial deployments in 2018, as HDR technologies and standards mature and are integrated into products that become more widely available over the course of the year, says Kirk Barker, Senior Vice President of Emerging Products, Technicolor, in a podcast interview for journalists.

"Last year was a year of learning," says Barker. "2018 will be a year for HDR to transition into deployment."

Technicolor has already participated in a number of HDR trials, including its first single-truck production for both HDR and standard dynamic range (SDR) in mid-2017. Working with Spectrum Networks, Technicolor ran a live, end-to-end HDR broadcast of a baseball game between the Los Angeles Dodgers and San Francisco Giants. The trial used Technicolor HDR Intelligent Tone Management (ITM) to up-convert all the SDR video feeds to HDR and complete the mix in HDR, while Technicolor' technology was leveraged to ensure all of the SDR partner productions and monitors were receiving a proper SDR version of the game.

"The trials have proved a treasure trove of insight for how to create cost-effective, quality HDR productions, how to capture a director's intent and perspective, how to shade the cameras correctly and how to really get the most out of HDR. We're still learning," says Barker. "But as we move into 2018, HDR will start to gain more momentum beyond trials. Expect to see a lot more coming out of the Olympics this year with HDR."

HDR standards initiatives are also advancing, with Technicolor technology being accepted by the ATSC 3.0 standards body to provide the broadcast industry with a range of solutions that help ease the implementation costs and the migration from SDR to HDR, according to Barker.

Advanced HDR by Technicolor, which integrates HDR and SDR content in a single stream, is an open HDR distribution solution that is format agnostic and takes all HDR and SDR formats as inputs and then normalizes the content to deliver video to any HDR or SDR device, ensuring a consistent experience in both environments.

"Our distribution technology works in a couple of different ways, but the big picture is that it can work with any EOTF (electro-optical transfer functions) including Hybrid Log Gamma, PQ EOTF, S-log3 from Sony, and others. We can take all of those formats in, put it all into a standardized distribution stream, and then have that distributed in a way that's efficient and cost effective for the network."

Technicolor continues to work with operators on HDR to make sure they have the infrastructure, technologies and capabilities in place to not only run the trials today, but broadcasts in 2018 and mass production going into 2019.

To listen in on the entire interview with Kirk Barker, visit:
https://www.dropbox.com/s/upig83o56n8uawl/12_18_2017_KirkBarker_HDRInterview_Edit.mp3?dl=0

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Tags:Hdr, ATSC 3.0, Technicolor
Industry:Technology
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