Baby K'tan Launches #MyBKJourney Campaign
Baby K'tan, LLC places focus of new campaign on the journey of parenthood.
By: Baby K'tan, LLC
With the focus placed on the individual, the year-long image series will share day-to-day life through the lens of a Baby K'tan Parent. #MyBKJourney will follow parents along as they navigate the emotional challenges and joys of parenthood, while striving to live their best lives with baby in tow. The campaign calls for the real and the raw, from a home-cooked meal, to a first step, to cleaning a chaotic laundry ridden home, to a moment filled with tears of pure joy.
In reaching out to their loyal and active customer base, the brand aims to have their followers share the unique ways in which they experience the defining moments of parenthood while using Baby K'tan products.
"This campaign isn't about curation. We want parents to keep it real by sharing challenges, like life in the NICU and colic, to giving us a peek at their many adventures, like a day at the theme park or travels abroad," says, Nicole Hempeck, Marketing Manager at Baby K'tan. "From the big moments, to the little moments, and in between, we want to be along for the journey."
The campaign was officially launched at the start of the year with an email newsletter and blog post, viewable at www.babyktan.com/
Launch Blog Post: www.babyktan.com/
#MyBKJourney on Instagram: www.instagram.com/
Parents share their Baby K'tan Journey:
Channeling her inner Ohm: www.instagram.com/
About Baby K'tan
Baby K'tan, LLC (http://www.babyktan.com/
The Baby K'tan team proudly devotes a percentage of its proceeds from the sale of all Baby K'tan products to the American Heart Association and the National Down Syndrome Society.
Page Updated Last on: Jan 29, 2018