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Toyota Signs On As Exclusive Sponsor For American Legacy's Mobile Truck's 10th Anniversary Tour
"We are certainly excited to reach this milestone with our mobile truck exhibit and extremely proud that Toyota committed to joining us as we bring our important history and culture to select neighborhoods across the country as we celebrate our rich and noble history," said Reynolds.
Since February 2008, American Legacy's mobile truck exhibit has visited various school districts, colleges & universities, churches and African-American festivals and events across the country providing audiences with a look at African-American history and achievement.
"Toyota is thrilled to partner with American Legacy and celebrates the great heritage of its mobile truck exhibit during a month when we salute and acknowledge the innovations, accomplishments, and culture of African Americans," said Mia Phillips, national brand manager, Toyota Motor North America.
American Legacy's month-long tour includes visits to:
· Detroit, MI (February 1st)
· Chicago, IL (February 3rd)
· Louisville, KY (February 6th)
· Memphis, TN (February 9th)
· Dallas, TX (February 11th & 12th)
· Houston, TX (February 14th)
· New Orleans, LA (February 17th)
· Atlanta, GA (February 19th)
· Philadelphia, PA (February 23rd)
· Newark, NJ (February 25th & 26th)
· Cleveland, OH (February 28th)
The tour manager is MRA Experiential Tours and Equipment of Madison Heights, MI.
For information about the tour itself and stops, please visit www.americanlegacymag.com.
ABOUT AMERICAN LEGACY
American Legacy Magazine was founded in 1995 as a joint venture between Reynolds' RJR Communications, Inc and Forbes Magazine. Total readership of American Legacy was over 2 million when the print edition ceased publication in 2011. The mission of the American Legacy brand is to broaden and enhance the awareness of African-American history through the utilization of educational products, the internet and broadcast media with the launch of the American Legacy Network in 2019. Visitwww.americanlegacymag.com (http://www.americanlegacyxl.com/
Toyota has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society's most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places.
MRA mobile experiential is an industry leader in mobile exhibit and event marketing. It specializes in custom design, vehicle sales and leasing, as well as tour equipment and logistics-management services for the experiential marketing and exhibiting needs of museums and many Fortune 1000 firms, working either directly or in association with leading agencies and exhibit builders worldwide. Visit www.goMRA.com and www.youtube/