Women in Research Honors Denene with the MRX Diversity Award

MANHATTAN, N.Y. - Jan. 23, 2018 - PRLog -- The first annual MRX Diversity Champion Award was presented to Denene Jonielle Rodney, Founder of Zebra Strategies, a multicultural market research company in NYC, at THE Market Research Event (TMRE) today. The award was created by Women in Research (WIRe), the leading non-profit organization dedicated to the advancement of women in the market research industry, in collaboration with TMRE.

Zebra Strategies is known as the best market research company NYC has to offer, and specializes in research design and focus group moderating and recruiting. Rodney established her ethnic market research company to help people from individuals to C-level executives at multimillion-dollar corporations—understand the differences in culture, ethnicity, and socioeconomic experiences that create the different lenses through which we see the world.

"Being recognized for championing diversity and equality in our industry by Women in Research is a great honor," Rodney said, "I have worked hard to implement value systems and approaches that focus on inclusion, and am so pleased to have that work recognized."

The award was created to honor individuals, male OR female, who are actively embracing all aspects of diversity – encouraging investment in a diverse workforce in market research, and embodying the values of respect, dignity, autonomy and equality. 2017 is the inaugural year of the program.

"We're thrilled to honor Denene's work as a diversity champion. Diversity and inclusion has been proven to impact brand, corporate purpose, and performance and we believe it's vital to the future of the market research industry. Women in Research (WIRe) is committed to making a measureable impact on industry and corporate diversity efforts and this award acknowledges the efforts of individuals working toward these same goals" said Kristin Luck, Founder of Women in Research.

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