Technicolor's John Town Describes Ultra HD Blu-ray Support for The Latest High Dynamic Range Technology to Deliver Premium Home Viewing Experience
Certain devices will support certain HDR technologies and different regions will prefer different HDR technologies.What Blu-ray offers is the ability to support the ones that are most important to consumers and that are most important to the device manufacturers. We see Technicolor HDR playing an important role in this context.
Town, who is also a board member of the Blu-ray Disc Association, says the ability of Ultra HD Blu-ray to embrace new video delivery technologies like Advanced HDR by Technicolor was a key consideration in the development of Ultra HD Blu-ray.
"When the Blu-ray Disc Association developed the Ultra HD Blu-ray specifications in 2015 it became one of the first -- if not the first -- organization to adopt a consumer-facing HDR standard," Town says.
"That promoted Blu-ray as the gold standard way of being able to consume filmed entertainment in the home. We built into the specification the ability to add optional HDR technologies with the knowledge that it was very early days for HDR and that the HDR technology itself would evolve and improve and would be more widely adopted by consumers. The Ultra HD Blu-ray specification was tailor-made to adopt optional new HDR technologies,"
The decision to support Technicolor HDR reflects growing demand for HDR from consumers.
"The launch and adoption of Ultra HD Blu-ray has exceeded our expectations,"
Adoption of the new Technicolor HDR technology into the Ultra HD Blu-ray specification reinforce this market leadership.
The ability of the Ultra HD Blu-ray specification to support multiple technologies will help to meet differing regional demands and the differing requirements of device manufacturers.
"The Blu-ray Disc Association's Ultra HD Blu-ray specification was one of the first, but there are many technologies for HDR. Certain devices will support certain HDR technologies and different regions will prefer different HDR technologies.What Blu-ray offers is the ability to support the ones that are most important to consumers and that are most important to the device manufacturers. We see Technicolor HDR playing an important role in this context," says Town.
He adds that continuing support of new technologies in the Ultra HD Blu-ray specification remains vitally important to Technicolor as the world's leading manufacturer of Ultra HD Blu-ray discs.
"The more that we can remain current with evolving visual technologies so that we can adopt them into the Blu-ray format, the more we extend the format's relevance along with its importance to the industry and, most importantly, to the consumer."
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