Newspaper Advertising Revenues and Mother Nature

SAN MATEO, Calif. - Jan. 11, 2018 - PRLog -- "In today's extremely competitive media environment, one of the unique things that newspapers can do to generate a lot more advertising revenue is to do regular sections covering the continuing changes in our natural world in the areas in which they publish," according to Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California.

Along these lines, Barrows has developed a proposal for a nature and home type section that could generate very substantial advertising revenues for large and small newspapers, and it could be done in every city and town across the planet.

He calls the proposal "Money Grows on Trees and other Natural Scenes."

In addition to an overview of the marketing potentials, the proposal also includes sample copy and layouts plus spreadsheets showing the kind of money that a lot of advertisers have already been spending in nature and home type content.

"There are already a tremendous number of local, regional and national advertisers that already spend a lot of money in nature and home type content, says Barrows, and these kinds of sections can be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis and also on an annual basis, and they would be both interesting and informative to a wide variety of readers."


"This kind of nature and home type section could help produce tremendous new advertising revenues on an ongoing basis all throughout the year, says Barrows, and it will also be very easy to produce, very easy to promote and very easy to sell. Plus, a lot of the content could also be developed into an ongoing series of books, CDs, television and film projects and other kinds of projects that could also generate huge revenues for newspapers and multimedia companies."

In addition to the "Money Grows on Trees and other Natural Scenes" proposal, Barrows has also developed several other proposals that could also generate tremendous revenues for newspapers and multimedia companies.

HERE IS AN OVERVIEW OF THE SCOPE OF THESE OTHER PROJECTS AND PROMOTIONS THAT COULD ALSO GENERATE TREMENDOUS ADVERTISING REVENUES FOR NEWSPAPERS AND MULTIMEDIA COMPANIES:

(Companies interested in taking a look at the details of these projects and promotions should contact Robert Barrows at 650-344-4405.)

HERE ARE THE PROPOSALS BY NAME AND BY A BRIEF DESCRIPTION:

1) AN ADVERTISING GIVEAWAY PROMOTION THAT COULD BE SET UP TO BEGIN IMMEDIATELY

This would be a promotion that would be set up in a very special way that could generate a tremendous amount of new business starting immediately.

2) "BOOKS AS MAGAZINES...DISTRIBUTED THROUGH NEWSPAPERS"

This is a proposal that details a new model of book distribution that would be great for newspapers and book publishers of things like cookbooks, nature books, how-to books, travel books and "coffee table" books.

The proposal is for book publishers to publish a few chapters of a book as a magazine and distribute it through newspapers.

Revenues for book publishers would come from advertising sales. Revenues for newspapers would come from insertion fees (and printing markups and advertising, if they were also involved in those aspects of the project.)

It could open up a whole new sales category for newspapers and it could generate very substantial revenues. I have also developed some spreadsheets showing the potential costs and revenues of this kind of distribution model.

HERE ARE TWO PROMOTIONS THAT WOULD TAKE PLACE ONLINE:

3) A VALENTINE'S DAY PROMOTION THAT WOULD TAKE PLACE ONLINE AND COULD BEGIN IMMEDIATELY

This would be also be a very special kind of Valentine's Day promotion that could generate worldwide publicity, worldwide participation, and tremendous advertising revenues from all over the globe.

The promotion could run between now and Valentine's Day and it could be done in many different versions and in many different languages, and since it would take place online, it would not cut into your traditional media inventory.

There would also be many opportunities for substantial downstream revenues as well.

4) A HALLOWEEN PROMOTION THAT WOULD TAKE PLACE ONLINE AND COULD BEGIN AS EARLY AS MID-SEPTEMBER

This would be also be a very special promotion that could generate worldwide publicity, worldwide participation, and tremendous advertising revenues from all over the globe.

The promotion could run for approximately 30 to 45 days prior to Halloween and it could be done in many different versions and in many different languages...and since it would take place online, it would not cut into your traditional media inventory.

There would also be many opportunities for substantial downstream revenues as well.

HERE ARE TWO WEB-BASED BUSINESS PROJECTS:

5) One of the web-based business projects would be geared primarily toward MANUFACTURING and RETAIL companies.

6) One of the web-based business projects would be geared primarily toward the ENTERTAINMENT INDUSTRY and BOOK PUBLISHING companies, with applications to all kinds of businesses in general.

Each of these two web-based business projects could generate tremendous revenues on an ongoing basis. Plus, they would also give you access to hundreds of thousands of potential advertisers.