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Follow on Google News | Leading breakfast cereal companies moving beyond the category to tap into a bigger pool of Ind consuBy: Kellogg, PepsiCo, Bagrrys, Marico, Patanjali, By Anita Patil, Assistant Manager at Bonafide Research Baba Ramdev's Patanjali brand has been creating strong word of mouth since it entered the food space through its natural supplements in the products. After earning impressive revenue growth in the last three years and laddering as a potential threat to almost all the leading brands, existing players today have rushed to re-position themselves and produce healthy food. Apart from Kellogg and PepsiCo, a bunch of multinational and domestic firms including Bagrry's India, Marico Limited, ITC Limited, MTR Foods, Dr Oetkers, etc. made inroads in the breakfast market during the past few years. Products such as muesli, oats, ready-to-cook packets for dosa, idli, uttapam and dhokla were launched by these companies as demand for healthier, ready-to-cook breakfast rose in the Indian market. According to recently published report of Bonafide Research 'India Breakfast Cereal Market Outlook, 2022' (http://bonafideresearch.com/ KELLOGG'S EXPANDING TO SNACKING INDUSTRY Kellogg's forayed into the snacking industry way back in 2014 by introducing Pringles® in India. This year the company has come up with another such product called - Kellogg's Chocos Fills to further strengthen this space. In October 2017, the company launched Kellogg's Chocos Fills priced at Rs. 20 for 32 gm pack and Rs. 185 for a 250 gm pack. This is a unique product which can be eaten both as a breakfast cereal and as a snack. Made with three nourishing grains - rice, oats and wheat; it can be consumed with cold or hot milk or straight from the pack. The product is now available in foremost general and modern trade outlets across the country. Kellogg India has also launched a new cereal called Kellogg's Special K Protein and Fiber earlier this year. Available in a 445 gram box for Rs. 199, this new cereal is an extension in the Special K portfolio (http://bonafideresearch.com/ PEPSICO TRYING BREAKFAST INNOVATION PepsiCo India Holdings Pvt. Ltd. launched ready-to-cook range tailored to local tastes in March 2017, a decade after the company brought Quaker brand to India. Ready-to-cook oats dosas, idlis, upmas, khichdis in single-serve (Rs. 15) and multi-serve packs (Rs. 50) were among the products launched to focus on the breakfast market in India. Brand Quaker (http://bonafideresearch.com/ Even McDonald's raised eyebrows when the fast food chain announced plans to introduce local-inspired offerings to its breakfast menu in India. One such product on the list and in the news was the McDosa (Masala Dosa burger) which was inspired by the popular South Indian breakfast-masala dosa. Large multinational food companies (http://bonafideresearch.com/ MAJOR COMPANIES Major companies operating in the breakfast cereal market of India are Kellogg India Pvt. Ltd., PepsiCo India Holdings Pvt. Ltd., Bagrrys India Limited, Marico Limited, GlaxoSmithKline Consumer Healthcare Ltd., Nestle India Limited, Patanjali Ayurved Limited, Mohan Meakin Limited, Express Foods Pvt. Ltd. and Future Consumer Enterprise Ltd. Report: India Breakfast Cereal Market Outlook, 2022 (http://bonafideresearch.com/ Base Year: 2016 Estimated Year: 2017 Forecast Year: 2022 Pages: 106, Figures: 37, Tables: 21 CONTACT US Bonafide Research & Marketing Pvt. Ltd. Steven Thomas – Sales & Marketing Manager E-mail: sales@bonafideresearch.com Telephone: +91-265-6551309/ Website: https://bonafideresearch.com/ End
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