PepsiCo and Coca-Cola moving their product portfolio in India towards healthy drinks
Change in preference, consumer's attraction towards local brands for being price sensitive and increasing awareness of healthy drinks are forcing the leading companies to make more healthy beverages in India.
By: PepsiCo, Coca-Cola, Parle Agro
After facing some loss in the market, PepsiCo India has launched more than a dozen healthy products under its existing brands. A bulk of these were under the hydration, low-calorie, and dairy categories which includes products like 7-Up Revive, Pepsi Black, Tropicana Essentials, Quaker Oats + Milk dairy drinks, a stevia - based 7-Up and the latest low-calorie vitamin water-Aquafina Vitamin Splash. This is in line with its global mandate to reduce sugar content in sodas by 2025. Earlier this year, Atlanta-based Coca-Cola and its rival PepsiCo India have been boycotted by retailers in the southern Indian state of Tamil Nadu, while traders in Kerala have followed suit and decided to favour local beverages such as lime soda and coconut water. This was due to accusations that the multinational companies are exploiting scarce water resources in the drought-hit states.
A debate over water usage, accusations over pesticide content & sweeteners, as well as general concerns in India over the un-healthiness of fizzy drinks had plagued these brands. Meanwhile, the food and drug administration in Maharashtra asked McDonald's (http://bonafideresearch.com/
The move which plans to achieve by introducing more zero & low-calorie drinks and reformulating existing drinks, came as PepsiCo and Coca-Cola were under increasing pressure from health experts and governments who blamed them for fuelling epidemics of obesity and diabetes. Once the dominant category - carbonated or fizzy beverages - now have been replaced by some healthy drinks. While rural India (http://bonafideresearch.com/
Major companies operating in the carbonated drinks market of India are Coca-Cola India Private Limited, PepsiCo India Holdings Private Limited, Parle Agro Private Limited, Manpasand Beverage Limited and Campa Beverages Private Limited.
Report:India Carbonated Drinks Market Overview (https://www.bonafideresearch.com/
Base Year: 2015
Estimated Year: 2016
Forecast Year: 2021
Pages: 60, Figures: 16, Tables: 7
Bonafide Research & Marketing Pvt. Ltd.
Steven Thomas – Sales & Marketing Manager