Twitch & Nissan Partner For Star Wars Premiere + Mathews Nissan

CLARKSVILLE, Tenn. - Dec. 15, 2017 - PRLog -- Mathews Nissan Is Winning.....................

Nissan today unveiled a first-of-its-kind marketing experience with social video service Twitch as part of the carmaker's collaboration with Lucasfilm to promote the upcoming Star Wars: The Last Jedi film, in theaters Dec. 15.

The 90-minute experience is a first-ever for Twitch, the world's leading video service and community for gamers, and part of Nissan's continuing effort to bring the new 2018 LEAF and Nissan Intelligent Mobility to consumers using cutting-edge technology.

The live-streamed challenge will feature two popular Twitch broadcasters competing against one another behind the wheel of the 100% electric all-new Nissan LEAF on a virtual mission to rescue a downed Starfighter from enemy territory.

"We cannot think of a more exciting way to celebrate the culmination of our Star Wars: The Last Jedi collaboration than this fan-guided Twitch competition to the opening night of the film," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "We are excited for Twitch fans to engage with the Nissan Intelligent Mobility technologies available on the all-new 100% electric Nissan LEAF through the iconic imagery and characters of Star Wars."

http://www.MathewsNissan.com