Chinese Lantern Festival Billboards Win Most Creative in the Country
Chinese Lantern Festival Billboards Place Broward County, Florida, on the National Stage for Most Creative in the Country. Billboards Designed by Outfront Media Win National Award for the Holiday Season.
By: Hanart Culture
Creative Designer Rene Delgado received both a monetary award and recognition by his employer, Outfront Media. The boards were judged by three major criteria: the "WOW Factor," how impressive is it?; Effectiveness, how clear is the message being advertised; and Simplified, how simple is the overall creative in working with the client company, in this case Hanart Culture, producers of The Chinese Lantern Festival with its headquarters in Fort Lauderdale, Florida.
The winning boards feature Mack Truck-sized images of the real-life, hand-crafted lion lantern; Dragon float; and chameleon lizard attempting to capture a firefly. The boards prominently feature the Chinese Lantern Festival logo, event dates (November 21, 2017 to January 15th, 2018) and venue of Central Broward Regional Park.
On the judge's panel were Outfront Media executives Max Siegelman, social media strategist; Robert Yanik, Chicago Marketing Manager; and Scott Christensen, Minneapolis General Manager.
The Chinese Lantern Festival is a fully immersive cultural celebration featuring hundreds of hand-crafted multi-hued 'The Wild' animal lantern displays, Kung Fu and Shadowplay live entertainment shows, authentic Chinese food, hand-made gifts by mainland China craftspeople, and more, says George Zhao, event CEO and Producer. "Broward County residents and guests have never seen anything like this before right in their own neighborhood!"
The Festival continues through January 15th, 2018 and runs Wednesday through Sundays with gates open at 5:30 p.m. Tickets are available for adults online for $21.00 and for $25 at the gate. Children 12 and under prices are $12.50 online and $15 at the gate. Free for Children age 3 and under in the company of a parent or adult supervisor.
Dates and Hours:
Wednesday through Sundays, 5:30 p.m. to 10 p.m., last entry at 9:30 p.m.
Last Day: Monday, January 15th
Purchase tickets www.chineselanternfestival.com.
Hanart Culture, Chinese Lantern Festival