Excalibur Websites launches new products to improve rankings

MONTEREY, Calif. - Dec. 6, 2017 - PRLog -- Excalibur Websites, a Santa Cruz area internet marketing consultant, has released some exciting new products to help local businesses grow. Jeff Berry, Lead Developer, says, "One of the first things you need to realize is that local search engine optimization (SEO) is not free. As a small business owner you should plan on initially spending about 12 months developing search engine optimization (SEO) for your small business for Santa Cruz."

Mr. Berry says this initial Local SEO effort will cost more time than money. As Excalibur Websites' owner, Mr. Berry is a recognized internet marketing consultant in Santa Cruz, and he hasalready mentioned the overall time commitment of 12 months minimum to get decent results from local SEO.  However, it would be a good to plan to consistently put about 2 hours a week into your local search engine optimization (SEO) to show up number one for a Santa Cruz business like a contractor or a restaurant.

As one of the best internet marketing consultants in Santa Cruz, the company Excalibur Websites has developed several products tailored specifically to help local business gain market share.

Now: New products by Excalibur Websites boost your customer base

To increase your understanding of what needs to be done by your local SEO consultant, here are some of the things you'll need to do to improve your search engine ranking and possibly reach the coveted three – pack (the top 3 listings in the Google search engine results pages) when someone searches for your Santa Cruz business.

Step 1 to increase your local SEO in Santa Cruz, California

As a trusted internet marketing consultant with Excalibur Websites, Mr. Berry recommends checking to see if there are duplicate listings of your business on the Internet. This is very important because if there are a number of slightly different listings of your business on the Internet, Google will view each business as a separate business and your search engine optimization rankings will be watered down.

Use a tool like MOZ LOCAL to see if you have many duplicate listings on the Internet. If you do have duplicate listings, get your Santa Cruz Internet marketing consultant who is familiar with search engine optimization to contact Google to get the duplicate listings removed.

Step 2 as recommended by the best internet marketing consultant in Santa Cruz, California

After you've completed Step 1, you should be sure to establish a Google My Business account. At this point, Mr. Berry also recommends, since you are in Santa Cruz for your small business, to claim your Yelp page. After you claim your business listing on Yelp, Yelp will call you so you need to be ready to take the call and verify that you are owner of the business.

Yelp is not a lifesaver to get you to be #1 in Google search results for local SEO (https://www.excaliburwebsites.com/product-category/local-...), it is one of the many factors that will go into boosting your search engine rankings in Santa Cruz as a small business, whether you are a contractor, a real estate agent in Santa Cruz or a restaurant owner who needs search engine optimization in the Santa Cruz, California area.

Once you've entered the information into Google My Business, Google will send you a postcard, so an internet marketing consultant in Santa Cruz will tell you that you need to have an established business address.

Step 3 as recommended by the best internet marketing consultant in Santa Cruz, California

Ensure that you have the correct Name Address Phone number (NAP) for your business across all the Internet. As mentioned previously, if you have inconsistent business information, for example if you are an Internet marketing consultants in Santa Cruz, and you have 2 different addresses, and you have a Google voice number, and also use a Santa Cruz telephone number, Google may even think that you are 4 different businesses.

Step 4 as recommended by the best internet marketing consultant in Santa Cruz, California

Use the program called "Know 'em" and enter in your business name. This will tell you whether you have claimed all of the social media channels that you possibly can. One of the biggest mistakes you can make a small business owner in Santa Cruz who wants to show up in Google search and boost his or her ranking is to have let someone else claim your social media accounts.

Google is now using various social media channels as part of its small business rankings and it is absolutely essential that you claim your social media accounts today.

Step 5 as recommended by the best internet marketing consultant in Santa Cruz, California

The last important step Mr. Berry at Excalibur Websites (https://www.excaliburwebsites.com/) Internet Marketing recommends is to ask for customer for reviews. Since you have established a business, whether you are an attorney in Santa Cruz, or a certified public accountant, or a restaurant in Santa Cruz, you should ask for customer reviews.

The easiest way to do this is to send your current customers an email with the link to your Google My Business account. You may even want to suggest a few words that they can say and of course please ask them to give you a 5-star review. The five-star review is the maximum number of stars you can get in Google my business and as an Internet marketing consultant for small business in Santa Cruz California area we recommend to you that it's best to "ask for forgiveness" rather than "ask for permission."