How Indie Artists Should Choose A Music Marketing Agency

Emerging entertainment marketing agencies are the new wave for Independent Music.
By: Oversight Media Group
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GPME Agency Music Marketing Advertisement
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Scottsdale - Arizona - US


SCOTTSDALE, Ariz. - Dec. 5, 2017 - PRLog -- It does not matter whether you are an industry insider or someone who simply enjoys music. The world can feel the shift in the way music is being produced, advertised and ingested by consumers. Today making a new song and being heard is as easy as a click of a button, which is also what makes it difficult to be heard at the same time.

The music industry has more musicians and recording artists now, than ever before. The dream of being able to write and produce a hit record and achieve glory and fame has found itself as a growing occupation. With this rising, more and more music managers and "wannabe" marketers have come out of their holes telling young artists that they truly have the keys to their success. Even then, there's the ability to purchase followers, youtube views and subscribers from click farms which in the long term, does nothing for the artist and is in some cases removed by those platforms over time.

While there are many untrustworthy, smoke blowers. There are a few companies who have emerged that have an actual proven track record of success. Such companies like GPME Group's new Agency (The GPME Agency), a Marketing and Advertising Agency in Scottsdale, Arizona attached to their sister company, the 3,000 square foot GPME Studios (, is growing to become one of the strongest music and entertainment digital marketing agencies. So strong it's even attracting the attention of larger labels to assist in artist development and growth. The founder, Christian Phyfier (, believes in a totally transparent approach with each client, showing how things are created and where numbers are generated from. Which has obviously paid off, the start-up has gone from unknown to international in less than 5 months, representing Canadian based bands like Bright Righteous and Attica Riots and nearly 100 artists in the states. It's not hard to do when you carry legitimate relationships and have genuine techniques. Not only do the agents aspire to help independent entertainers reach their goals through GPME's marketing services, but they give one on one career education and DIYS marketing techniques to their clients.  Aside from what they do for talent, the company has also created a brand new career for those interested in the field and what the company does, now training and employing Entertainment Marketing Agents.

According to GPME, what artists should be looking for in a marketing agent, is not only their relationships, but their knowledge of the industry. Agents should know based off where a client is currently in their career, their type of music and budget, exactly what the next steps are to help them achieve success in the quickest manner. The Sr. Agents at GPME are required to undergo training and master the company's way of achieving extremely low Facebook and Instagram advertising rates, which maximizes their clients visibility to new audiences and draws new fans to their content. The company has proven numbers that show how they pay a thousand times less than their competition in advertising costs, and instead of inflating their profit margins, they keep costs low and effective for rising entertainers. They then use that ability to reach the masses through advertising to direct the audience to content released on other platforms such as Spotify, which obviously yields royalties.

Christian Phyfier states:

"Artist's should be aware and ask anyone claiming to be able to assist them with their music development all the questions possible. Any professional marketer should be able to give a great breakdown of what and how they are going to achieve the objectives they are claiming."
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Tags:Music, Advertising, Marketing
Location:Scottsdale - Arizona - United States
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